Large daily newspapers give you numbers. Small newspapers give your real readership… people who spend a lot of "hang time" with their local newspaper.

Your ad isn't lost in 100 pages. It doesn't go into the recycling bin unread, because no one had time to look through the whole newspaper today.

83 percent of community-newspaper readers read the entire paper every week.

These are homeowners - higher education, high-income families that are involved in their communities. They're great customers.

The West Volusia Beacon is in the Orlando - Daytona Beach - Melbourne, FL DMA. The Deland Beacon offers ROP and insert advertising opportunities in its Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.