The Lexington Herald-Leader TMC is a mailed product that is produced by the largest newspaper in central Kentucky, the Lexington Herald-Leader. The TMC is called Value Leader and is mailed to non-subscribers of the newspapers on Wednesday, and inserted into the newspaper on Wednesday as well. It has almost 100% coverage in the Lexington market. The TMC offers on-page positions as well as advertising inserts.The Lexington Herald-Leader TMC is in the Lexington, KY DMA. The Lexington Herald-Leader TMC offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.