Arkansas has the second fastest growing Latino population in the Country, and smart business people are targeting this market as they develop their current business relationships. El Latino is published weekly.

EL Latino:

• Provides the Latino community with information on everything from community news, sports, legal news, social events, and “who’s who” profiles, to news from Latin America.


• Classifieds provide central Arkansas employers with the opportunity to tap into this incredible source of hard-working, dedicated, potential employees.


• Is distributed in over 200 locations in Latino neighborhoods.


• Coverage Area in Central Arkansas includes Pulaski, Faulkner, Lonoke and Saline counties, which encompass the cities of: Little Rock, North Little Rock, Maumelle, Sherwood, Jacksonville, Cabot, Benton, Bryant, Conway and Hot Springs.


• Is audited by Verified Audit, a nationally certified audit company.

For more information on El Latino or on other Spanish-language newspapers throughout the U.S., contact your Echo Media sales representative, or go to www.echo-latino.com.

Bucking a nationwide trend, The News & Observer Sunday circulation grew by 2,259 copies during the past year, according to the latest ABC FAS-FAX report. When 2008 comes to a close, they will post their 12th consecutive year of Sunday circulation growth. Readership gains have been even stronger. According to the latest Scarborough study, readership of both the daily and Sunday News & Observer increased during the past year. In fact, the percentage of daily readers grew faster than the percentage of growth among total adults living in the A.C. Nielsen 22-county DMA.

For information on The Raleigh News & Observer or any other newspaper across the U.S., contact your Echo Media sales representative.

A growing market… A vital market!

• Over the past decade, the number of active people in older age brackets (45-64) jumped from 5.4 million to nearly 7.3 million.


• Statistics Canada estimates that by 2016, people aged 45 and over will account for 46% of the population.


• They have tremendous buying power. Health, money, fashion, beauty, sports and travel will be the key areas of interest.


• The average household net worth of Canadians aged 55-64 is $455,000 (for Canadians aged 25-34, the average is $88,000).

Bel Age Magazine delivers the Senior Market to advertisers. For more information on Bel Age or on other senior-targeted media options, contact your Echo Media salesperson or go to www.echo-senior.com.

Home to:

• More than 520,000 people


• Nearly 426,000 adult consumers


• A workforce of more than 250,000 employees


• Several Fortune 500 companies, including leaders in manufacturing, aerospace and electronics


• The 2nd busiest cruise port in the world


• NASA’s Kennedy Space Center and the 45th Space Wing at Patrick Air Force Base


• Space Coast Stadium, Spring Training home of Major League Baseball’s newest team, the Washington Nationals, and home to the minor league Brevard County Manatees


• 4 major shopping malls, including a new lifestyle center


• New big-box retailers, such as Kohl’s, Dick’s Sporting Goods, and A.C. Moore and additional locations for Best Buy, Sports Authority and Bed, Bath & Beyond

Source – U.S. Census, 2005 Brevard Market Study

Montgomery County, Maryland’s Seniors' Resource Guide has been published since 1994. This is a comprehensive telephone directory of more than 700 businesses, non-profit organizations and government agencies serving residents of Montgomery County.
This highly-respected and essential resource is published in partnership with the Montgomery County Department of Health & Human Services. It is distributed free of charge through the support of local advertisers.
The Montgomery County Seniors' Resource Guide is a bound, glossy-covered telephone directory for older adults and their families. It is published on a bi-annual basis by the Beacon in partnership with Montgomery County Government circulating more than 50,000 copies. The bi-annual distribution is great for advertisers with ad campaigns that have a long shelf life.

The OC Saver is delivered to 90% of Orange County’s households, and targets the 1.1 million adults that clip coupons from the Sunday paper – just in time to plan their shopping for the next week.

The OC Saver publishes in the third week of every month, 12 months a year, with a substantial circulation of 858,300 to Orange County residents. This high quality coupon magazine provides local and national businesses with an attractive product to reach Orange County’s finest customers

Advertisers who place ads in Ventura Life Magazine can now enjoy added benefits through their new “green” delivery. Each magazine is printed using recycled paper and organic non-toxic inks. Additionally, the magazine has an electronic PDF version with active links to advertisers’ web sites. Ventura Life Magazine prints a 116-page, perfect bound, full-color, lifestyle publication designed to help “save the planet” while reaching approximately 240,000 readers through local and national distribution. All Ventura Life Magazine advertisers have their ads posted “forever” on the magazine’s virtual E-DITIONS.

Denver is the 19th-largest market, but the Denver Newspaper Agency’s paid circulation ranks 8th in daily circulation and 6th in Sunday among all metro markets.

• ranks FIRST in the nation for newspaper household penetration.


• No other Denver medium can provide the one-time net reach of The Denver Post and Rocky Mountain News. Over one million adults read every weekday and over 1.3 million adults read every Sunday.


• More metro Denver adults choose The Denver Post or Rocky Mountain News as their primary source of information and advertising than all other media combined.


• Averaging 4.4 million audited unique visitors accessing over 30 million pages a month, DP.com/RMN.com and their related sites are the #1 online option in the Denver market.


• Its Total Brand Audience (the sum of regular print readers and monthly unique website visitors) is at an all-time high, and has grown over 40% since the end of the DNA’s first full year of operation.

There are a number of myths in the advertising community regarding the effectiveness of print in driving response, particularly in the magazine channel. Below is a short list of compelling reasons for magazines’ strengths – compiled by a number of independent research companies – that can help to debunk some of the myths that associate magazine advertising with branding campaigns only.

• Myth – Magazines are only for branding ads.


• Truth - Magazines are the most consistent medium in driving results across the purchase funnel.



• Myth – TV is a better medium in driving purchase intent.


• Truth - Magazine advertising bests TV and online advertising in boosting purchase intent.



• Myth – Online searches are mainly generated by TV advertising.


• Truth - Magazines out-perform other media at influencing consumers to start an online search AND print ads rank as the #1 offline source in driving “actionable” web traffic.



• Myth – Magazine readership is down.


• Truth - Magazine users have grown over the past five years at a higher rate than the users of all other media except online.



• Myth – Magazine readership continues to grow older.


• Truth - More 18-34 year-olds read magazines and they read more issues on average than ten years ago.

For more detailed information, including research data, please contact your Echo Media sales representative.

Source: Magazine Publishers of America, www.magazine.org

Salute can be found wherever troops congregate…mess halls and galleys (dining facilities), barracks (dorms), and rec-centers. It’s the troopers “Bible” and it’s FREE!
Salute is published in 5”x7” digest format “by choice.” This handy size easily fits into the serviceman’s work uniform pocket, making Salute the most portable publication in the military market. The Salute reader does the bulk of his shopping at his post or base exchange. The Exchange System comprises AAFES (the Army and Air Force Exchange Service), NEXCOM (the Navy Exchange), and MCX (the Marine Corps Exchange). The Exchange System ranks among the largest retailers in the United States. In FY 2002, the Exchanges had sales of more than $10.1 billion. AAFES is the biggest military retailer, with annual sales of $7.95 billion.

The Magazine for Americas’ Military


• Only magazine covering the young military market


• Serving the active duty market since 1985


• 200,000 circulation per issue


• Unique distribution through mess-halls, barracks and rec-centers


• Unique “leisure time” editorial provides perfect environment for your advertising

Salute Covers the Young Military Market.

Mercado de Dinero USA is the only monthly newspaper in Spanish specializing in all consumer issues, both domestic and international, that affect the general public and the Hispanic community in the United States.
Mercado de Dinero USA is part of a series of international publications of the AUSBANC group of Spain, which has been recognized as a leader in economic, finance and consumer information for over 20 years

Every week, your advertising message reaches more than 155,000 readers with the Tallahassee Democrat and Tallahassee.com, which is 77% of Leon County adults. The Tallahassee digital market is one of the ‘most wired’ in the United States. Tallahassee.com, combined with audience-specific Tallymoms.com, Nolesports.com, Rattlernews.com, and Floridacapitalnews.com, are viewed by more than half a million unique visitors every month and more than 8.5 million page views every month, representing a 31% viewership growth over 2006.
This family of community newspapers and its digital sites provide you with the highest quality local news coverage with targeted local impact while providing marketing options to grow your business across the product portfolio. Those products include the Northeast and Eastside Chronicles, targeted community weeklies; Business Matters, a business-to-business publication; and Now Hiring, an employment publication. The magazine portfolio includes Your Health, Family Forum and Home & Design. All are desirable, audience-specific, glossy format publications.

If you need to influence public policy or require an outlet that targets high income and highly educated readers, Echo Media offers access to legal newspapers and magazines. These publications are regional, as well as national, allowing flexibility in your ad campaign. They are delivered to law firms across the nation and to key personnel on Capitol Hill and any legal counsel that is “in the know.”

Here is a sample of the readership for the New York Law Journal:

• Circulation: 11,450; Readership of 35,500


• Online Subscribers: 3,500


• 70% litigators


• 30% managing partner/partner


• 8% general counsel/corporate counsel


• Readers spend an average of 25 minutes with each issue


• 70% keep their copies


• 80% have subscribed five years or more


• 96% plan to renew their subscription


• 78% of subscribers have read at least 4 out of the last 5 issues



• Household income - $392,000; $2.22 million net worth


• Average age: 53


• 80% male, 20% female

Advertisers looking to reach medical professionals should market their message in medical journals. These targeted publications are focused on sharing the latest research and information available within a specialized medical field to doctors, surgeons, specialists and nurses. Journals cover a range of medical specialties and allow outside advertisers to place ads within the publication. There is very little ad clutter, so ads stand out; and the environment lends credibility to the advertisers running. And while the journals themselves are read by medical professionals – these doctors and nurses are a great source of referral for products and services for their patients.

Advertisers are making the Internet a more important element in their marketing plans as they seek to drive consumers to their websites. As a result, web traffic and search results are increasingly regarded as measures of marketing success.

A number of independent studies have documented the role that magazines play in affecting consumer online behavior. Now, new research from Affinity LLC’s VISTA Print Effectiveness Rating Service reconfirms that magazine ads with URLs are more likely to drive readers to advertiser websites overall, as well as across a range of genres. The research from VISTA reinforces earlier work. Marketing Evolution aggregated nine studies that had quantifiable data on web visits to examine how magazine ads contributed to building web traffic. Findings showed that when the URL was included in the magazine advertising creative, the percentage change in website visits tripled (from two to six points).

Even if “drive-to-web” is not the goal of the advertising campaign, including a URL to boost web visits is a benefit most advertisers will appreciate.

For more detailed information, including research data, please contact your Echo Media sales representative.


Source: Magazine Publishers of America, www.magazine.org; Affinity LLC’s VISTA Print Effectiveness Rating Service

Reach Sports Fans
Scout.com is a sports publishing company that delivers Internet and print product offerings to avid sports fans. Scout Publishing, the print publishing division, produces 40 college and professional team-focused magazines. These magazines utilize the content and audience of Scout.com to develop, promote and market its editorially rich, high quality, “glossy” monthly magazines.

Scout Publications consists of:

College

• Badger Nation


• Bama


• BigRed Report


• Buffalo Sports News


• Canes Time


• CU Tigers Magazine


• Dawg Post


• Dawgs' Bite


• eDuck


• Fight on State


• Fightin Gators


• Go Blue Wolverine


• Go Pokes


• Hawkeye Nation


• Inside Carolina


• Inside Texas


• Inside THE VILLE


• IrishEyes


• JayHawk Illustrated


• Ole Miss Spirit


• Pack Pride


• Rocky Top News


• Sooners Illustrated


• Sports Washington


• the Bootleg


• The Juice


• Total Blue Sports


• We Are SC

NFL

• Bear Report


• Orange and Brown Report


• Ranch Report


• Packer Report


• WarPaint Illustrated


• Viking Update


• GRIDIRON GATEWAY

MLB

• Diehard


• Indians Ink


• Inside Pitch


• Pinstripes Plus

Churm Media is a regional, full-service media company based in Newport Beach, California, which publishes five niche consumer magazines: OC Family, OC Metro Business, Inland Family Empire, Southland Golf, and OCmenus.com. The magazines print and circulate more than 400,000 copies to consumers in five Southern California counties: Orange, Los Angeles, San Diego, Riverside and San Bernardino.  Advertisers include local medical care providers and restaurants, SubWay, Kaiser Permanente and Lumineers by Cerinate.

Modern Luxury Media publishes approximately 25 magazines in major metropolitan cities across the U.S. Modern Luxury appeals to the affluent consumer searching for the worlds most sought after fashion, fine dining, entertainment and travel. The publications growth can be attributed to a controlled circulation in which companies send free magazines to people living in affluent ZIP codes. Current advertisers include Neiman Marcus, Harry Winston, Tiffany & Co., Grey Goose and a bevy of other high-end products.

Modern Luxury Media includes:

Regional magazines

• Angeleno,CS, DC, Manhattan, Miami, Riviera San Diego, Riviera Orange County, San Francisco, Hawaii, and Atlantan

Bride Magazines

• Atlantan Brides, CS Brides, Houston Brides, and Dallas Brides

Men’s Books

• Chicago, Houston, Los Angeles, and San Francisco

Interiors

• Angeleno, CS, Dallas, and Riviera

Front Desks

• Chicago, Dallas, DC, Houston, Los Angeles, Miami, New York, San Francisco, and Orange County

• More than 44 million Latinos in the U.S. as of 2005


• 14% of the total population-largest U.S. minority


• By 2020, Hispanics will account for 50% of U.S. population growth


• U.S. Hispanic population expected to triple by 2050 to 24% of population

Mexicans Are Dominant Among U.S. Hispanics:

• Mexicans 67%


• Puerto Ricans 9%


• Cubans 4%


• Dominicans 3%


• Central Americans 9%


• South Americans 5%

• 70% spend between 1.5 and 3 hours reading their local Jewish newspaper


• Have an average annual household income of $120,100 (131 higher than average U.S. MRI index)


• 61.3% consciously purchase Kosher products


• 88.9% participate in sporting activities


• 65.6% used the Internet/went online every day in the last 30 days


• 41% took 3+ foreign trips (vacation) in the last 3 years


• 26.4% took a cruise in the last 3 years (index 383)

*Source: Jewish Media Network Study, 2000.

Additional demographics of the U.S. Hispanic population include:

• The United States has the second largest Latino population in the world, which equals 44 million.


• Hispanics are the minority group with the highest population in the United States.


• Young and affluent market: average age of 27 (avg. age of non-Latinos in the U.S. is 33).


• Buying power is estimated at well over $600 billion, and is estimated to be over a trillion by 2010.


• Average household income = $46,000.

Echo Media works with a variety of Spanish-language and bilingual publications throughout the U.S., Puerto Rico and Latin America.


*Source: Synovate, US Hispanic Market Report 2004

Launching in September with a circulation of nine million per month, Spry will be the third newspaper-supported magazine introduced by Publishing Group of America. This publication will be unique in that it targets Baby Boomers as they grow older but seek to continue their active lifestyles throughout retirement and beyond. The theme for this magazine is Vitality, and this concept is reflected throughout its contents. It is packed with common sense answers to everyday questions, as well as health tips and leisure activities for the active Boomer. By endeavoring to be both entertaining and informative, Spry is sure to become a must-read for its target audience. The magazine will be distributed predominantly in A & B counties – reaching major metro areas.

The La Voz Newspaper Network is a chain of bilingual publications now operating in Texas under the auspices of the Mexican American Center for Community and Economic Development.

The first newspaper in this network is La Voz de Brazoria County. Created in 1990, it was published by Molly Santos in Angleton, Texas. The second publication, La Voz de Uvalde County, was started in October of 1994 in Uvalde, Texas. (It was sold in 2002 to Juan O. Sanchez, who was the Associate Editor at the time.) La Voz de Zavala County was started in 2000 in Crystal City, Texas. In Austin, Texas, there were newspapers catering to specific areas of Austin: La Voz de Dove Springs – 78744 began publication in September of 2005, La Voz de Montopolis – 78741 and La Voz de East Austin – 78702 in early 2006. In September of 2006, two more editions were added: La Voz de Riverside/Oltorf – 78741 and La Voz de South Austin – 78704.

With a focus on education, employment and entrepreneurship, La Voz Newspapers are part of an ambitious community economic development effort that seeks to identify strengths and assets in the community and then leverage them into creative economic opportunities.

OC Saver is an insert distribution program primed to reach nearly 90% of residences in Southern California’s premier market. Orange County’s most popular media resource, The Orange County Register, gets your message to the region’s best customers via highly flexible delivery options and increased wrap opportunities.

OC Saver Program Elements:

• Up to 92% saturation of Orange County households


• Unduplicated distribution


• Any day of the week subscriber distribution


• Thursday and Friday non-subscriber distribution (direct mail and weekly community newspapers)


• 50% of OC Saver packages delivered via newspaper


• More flexible wrap zoning


• The OC Saver package tops all newspaper distribution


• Delivery with the #1 newspaper in the market

OC Saver packages offer high visibility by topping more than 430,000 newspapers weekly.

OC Saver tops Orange County’s #1 local media resource, The Orange County Register, and the popular community papers in the area. Consumers rely on their community papers for local news and information on sales, products and services in their neighborhoods.

These local papers, averaging more than 50 pages, have been trusted by readers as an information resource for many years.

Echo Media works with similar programs across the U.S. delivering 4-color, glossy ad opportunities to reach potential consumers.

A Vertis Direct Marketing survey in which adult consumers were asked about their direct mail reading habits yielded interesting results. 39% of adults responded that they occasionally read direct mail based on their needs and available time, 17% based on services or products they want or need, 12% only read direct mail that was from a familiar organization, 8% read all that was available to them and 24% never read any direct mail.

Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.

Atlanta has over 400,000 Spanish-speaking consumers.

• 20% speak Spanish exclusively


• 30% speak primarily Spanish


• 50% speak both Spanish & English

Buying Power: Estimated to reach over $12 Billion in 2006.

Source: Georgia Hispanic Chamber of Commerce, Directorio en Espanol

It delivers an attractive audience. Each product allows you to target the readers within your market area and reach an audience with money to spend. Northwest and Southwest Bakersfield are the fastest growing areas of Bakersfield. In the Northwest, 84% of residents are homeowners, and the average annual household income is $79,000. In the Southwest, 63% of residents are homeowners, and one out of three residents has a household income over $75,000. It is also effective. National research shows that 83% of community newspaper readers say they read every issue.

La Prensa is the number one Spanish-language weekly newspaper in fast-growing Inland southern California.

It is growing and so is the demographic to which it specializes. Consider that Hispanics in Inland southern California:

• number 853,000 adults. Of these, 440,000 speak Spanish in the home.


• are more likely to have attended college.


• are more likely to live in families with children.


• have an average household size of 4.4 persons.


• are one of the most upscale Hispanic markets in the greater Los Angeles area.

Las Prensa’s expansion has been dramatic – a 412% distribution increase in the first four years of publication. And the arrow is still going upward. In 2004, under the banner of EL D, they introduced their weekly content to the sprawling Coachella Valley, and more aggressive distribution throughout their coverage area in early 2005 boosted their weekly distribution to 75,000. They are seen, read and respected by citizens in 50 communities throughout Riverside and San Bernardino Counties.

That’s just for starters. Week to week, they cover local and regional news – information that most directly impacts readers. The sports and entertainment sections are comprehensive, colorful and informative.

La Prensa takes pride in reaching out to the community it serves. This paper celebrates Hispanic Heritage Month in a big way. With their colleagues at The Press-Enterprise, La Prensa sponsors the annual two-day Fiesta de la Familia in downtown Riverside. This free, family-oriented event quickly has grown in stature to include dozens of local businesses eager to put their name and product/service before tens of thousands of attendees.

Fiesta de la Familia is just one of the many festivals, fairs and expos at which the La Prensa staff is a visible partner. Whether personnel are introducing the paper, greeting readers or answering inquiries, La Prensa’s distinctive brand is becoming more and more familiar to a larger and larger audience.

At the heart of California’s Great Central Valley, Stockton, the 70th largest city in the nation, is 75 miles east of San Francisco and 48 miles south of Sacramento. Linked to the nation by two interstate highways and two rail services, the Port of Stockton waterway connects the market to the Pacific Rim and to the world.

Stockton Metro is home to 674,080 people, which is larger than the populations of the states of Alaska, Vermont or Wyoming. The area’s population and households are projected to grow at over twice the rate of California or the Nation over the next five years. With an $8.45 billion retail market, Stockton is the economic center of the northern San Joaquin valley. The average household income in 2005 was $65,788 ($1,345 above the national average) and is forecast to grow to $72,542 by 2010.

Colorado’s population is concentrated in metro Denver:

• 2.6 million people


• 56% of Colorado population


• 59% of Colorado retail sales


• 57% of Colorado white collar jobs


• Population Density: 3,646 people/sq.mile


• Balance of State: 21 people/sq.mile


• Balance of DMA: 10.6 people/sq. mile

Population: 2.6 million people live in metro Denver – 56% of Colorado’s population and nearly 70% of the Denver DMA. With 3.8 million total population, the Denver DMA is the 19th-largest and 10th-fastest growing major market in the country.

Age: Metro Denver is one of the Top 5 Baby-Boomer markets in the nation. Nearly 40% of its adults are ages 40-59 – that’s 4th among major markets. More importantly, Denver Baby-Boomer household income tops $86,000.

Income: Colorado income ranks 7th. Metro Denver average household income is $80,073 and it ranks 6th in $50,000+ households. If metro Denver were a state, its income would rank 3rd in the nation. 5-year income growth projections rank 8th in the U.S.

Education: Metro Denver is the second-most educated market in America – it has the second-highest percentage of college-educated adults (65%) of any market in the Country.

White Collar: Among the Top 50 markets, metro Denver is the second-most white collar and home to 57% of all Colorado white collar jobs. 49% of metro Denver companies expect to add workers in 2007 – strongest since Q1 2001.

Retail Sales: In 2006, metro Denver spent $78.7 billion on retail goods and services – that’s 59% of all the money spent in the entire state of Colorado and 8% more than 2005 – the largest annual increase since 2000.

While marketing with catalog inserts is a great way for advertisers to reach proven mail-order buyers, this form of media is often frustrating for advertisers who would like to make geographic selects. To this end, the Footsmart Catalog has just announced the ability to allow advertisers to select by gender, ZIP code, state, or Internet vs. catalog buyers. It is important to keep in mind that available circulation will decrease as your selects increase, but it definitely provides a much needed segmentation of customers in a way that is not usual for catalog inserts. This is an exciting opportunity for advertisers.

Quebec City is the province’s capital city, employing many government employees. The city is also developing high-technology industries, focusing on areas such as lasers, fiber-optics and pharmaceuticals research. The Quebec Winter Carnival attracts many tourists in February. Quebec City’s Laval University is the oldest Canadian Institution of higher education. Le Journal de Quebec is the number one paper in Quebec City with a weekday readership of 200,900. 61% of Le Journal de Quebec’s weekday readers are adults ages 25-54, compared to only 44% of Le Soleil’s readership. Echo Media works with a variety of media options in Quebec City from newspapers to co-op envelopes. Programs are almost exclusively in French.

Source: NADbank 2003 Study; Quebec City CMA; F.P. Canadian Markets 2004

A Vertis Direct Marketing survey found an increased importance connected to the appearance and messaging of direct mail. For example, when reporting factors that make a difference when opening direct mail, 63% cited a package that looks interesting and 51% said a special offer or discount makes a difference.

Today’s adult consumer is putting a higher value on direct mail that attracts their attention or that includes a special offer or free gift.

Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.

According to Strategy Research Corporation, in 2000 an estimated 927,600 Hispanics reside in San Diego County, representing 27.3% of the total population, making San Diego the 10th largest Hispanic market in the U.S. The median age is 24.7 and the average number of people per household is 3.9.

The buying power of Latinos in San Diego is estimated to be $12.1 billion and Baja California residents to be $3 billion. Given its international border with Tijuana, Mexico, San Diego is a point of entry into the U.S. for some 40,000 people who live in Baja, California and work in San Diego. 65,000 vehicles in all cross the border every day.

For marketing purposes, the San Diego Hispanic market is said to include not only the County’s own Latinos, but also the two-plus million residents in the city of Tijuana. The San Diego Hispanic/Tijuana market then becomes the 3rd largest Hispanic market in the U.S.

According to recent studies in San Diego (Meneses Research and Tijuana 9Gallup Research), 87% of Hispanics read newspapers and publications in Spanish all the time or most of the time. Additionally, El Mexicano newspaper is considered the #1 Spanish-language daily newspaper in San Diego and Tijuana with the largest circulation.
Coverage Includes:

San Diego
Mexico
Tijuana
Rosarito
Tecate
Ensenada
San Quintin
Mexicali
San Luis Rio Colorado

• Population: 694,000


• Diverse manufacturing sector; resource rich


• Canada’s largest distribution center


• Winnipeg is home to the main production facility of the Royal Canadian Mint


• The Winnipeg SUN reaches 125,400 adults, ages 18+


• Two-thirds (68%) of the SUN’s readers are adults ages 25-54, while only 54% of the Winnipeg Free Press’ audience is in this key age group

Source: NADbank 2003 Study; Winnipeg CMA; F.P. Canadian Markets 2004

Today, the Hispanic market is large and more economically mature than a decade ago. Panorama Hispano will help advertisers penetrate this growing market and maximize the returns of direct marketing. This unique publication is an effective way of reaching the fastest growing Hispanic market in upstate New York. Each monthly issue of Panorama Hispano features Know Your People (a column where different persons from the community are presented), all the Local News happening in the Hispanic community, Local Politics, Know Your Business, Arts and Entertainment, Health Issues, Bienteveo, Topics of General Interest in the Community, Commentary, and other special features.

Panorama Hispano is hand-delivered to 3,000 households and over 2,000 commercial distributions points in metro Buffalo, LacKawanna, Dunkirk, Fredonia, Jamestown and Rochester.

• These are FREE community newspapers that are mailed every Wednesday to households in Autauga and Elmore counties that do not subscribe to the Montgomery ADVERTISER.


• The two counties are suburbs of Montgomery and the fastest growing in central Alabama.


• Distribution is to 39,230 homes, mailed to arrive each Wednesday. This provides an average readership of 78,500 each Wednesday.


• The paper reaches households that the ADVERTISER does not. It fills a coverage gap.


• Mailing guarantees the delivery of your message.


• Fresh local news content each week means these papers will be welcomed into homes and read the same day.

Hanger Network is a unique advertising vehicle that reaches customers with advertisements on dry cleaning hangers. Distributed at dry cleaners across the United States, Hanger Network allows companies to advertise directly on the hanger reaching consumers in their homes each day as they get dressed. Hanger Network allows selection by geography down to the ZIP code level. This opportunity would be beneficial for advertisers who are marketing a business-to-business message by targeting business people who are getting dressed for work in the morning, and higher-end products and retailers. Coupons are allowed on the hanger and the minimum order is 600,000 hangers. This program reaches a demographic of 70% males and 30% females.

24 hours and 24 heures are designed and edited to appeal to busy, active people of all ages, particularly younger women. The newspaper’s size, stock and production quality parallels that of a magazine and includes headline news, local weather, TV grid, lifestyle subjects, entertainment, business and sports coverage. Columnists add flavor and write daily on a host of themes, such as relationships, family law, personal development and cooking. The free dailies in Canada continue to build a loyal following in major markets.

The results are in and 24 hours is growing:

• 24 hours is now published in Toronto, Montreal and Vancouver.


• The free daily has a loyal following and is read by a group of young, mobile consumers in Canada’s top 3 markets.


• Unique to 24 hours is the full-colour glossy, compact format.

Who’s reading 24 hours (Profile of 24 hours Toronto and 24 heures Montreal):

• 80% are adults 18-49


• Female skew: 53%


• 53% have a household income above $50,000


• 35% are single


• 40% have children in the household


• 51% are in white collar occupations

The current U.S. African-American population stands at 38 million and represents 12.8 percent of the total U.S. population. This population is also powerful in the marketplace, with the African-American buying power estimated at $761 billion. By 2010, that number is expected to increase to $1 trillion. Newspaper is a media vehicle that can be used effectively to target African-American consumers, allowing marketers to tap into the huge buying power of this audience. African-American newspaper readership is strong, and it increases among adults with higher household incomes, more education and longer home residency. Additionally, many communities have African-American owned and operated newspapers covering their market that allow for excellent targeting of this audience.

Echo Media has built a network of over 5,000 newspapers and over 3,000 print media options, including African American newspapers nationwide.
*African American daily newspaper readers

Source: Scarborough Research, 2005 Release 5 (Top 50 Market Report)
Prepared by NAA Business Analysis and Research Department

• Ethnic “minorities” now make up over 50% of Texas residents (Census Bureau release, Aug. 11, 2005. 2004 estimates)


• 12.5% of the U.S. pop.


• 25% by 2050, 98 million Hispanic population


• Rapidly Growing Buying Power


• 2004 = $686 billion


• By 2009 = $923 billion

Sources: Synovate Hispanic Market report, U.S. Census Bureau

Mature Living Choices is a quarterly publication featuring living options for active, older adults. Homes, condominiums, apartments, resorts, and retirement and assisted living communities are showcased.

Mature Living Choices is a good tool for advertisers looking to reach the senior population.  Companies advertising products or services focusing on home upkeep, décor and remodeling receive a good response when advertising in this publication.   

Contact Echo Media today to inquire about Mature Living Choices magazine and a multitude of print media vehicles targeting the senior market.

Hispanic Marketing es inteligente y facil with the Houston Chronicle and its family of products. The Houston Chronicle can help you reach Hispanic consumers in Houston through diverse media. This multi-point approach delivers.

First, there is La Voz de Houston, a widely respected Spanish-language newspaper, publishing since 1979. It boasts a 100,000 total distribution. 35,000 Hispanic households are reached through the Wednesday Houston Chronicle; 60,000 are accessed through free rack distribution in Hispanic neighborhoods on Wednesday, and 5,000 are accessed through distribution in Chronicle single-copy papers in Spanish-dominant neighborhoods.

Second, the Chonicle offers La Vibra, its Spanish-language entertainment weekly. It features coverage of local happenings, as well as national entertainment news in Spanish. It targets young adult, Spanish-speaking readers with a 100,000 total distribution. Distribution breaks out as follows: 16,500 Hispanic households receive the Friday Chronicle; 26,500 are delivered to non-subscribers on Friday; 44,000 free rack distribution in Hispanic neighborhoods; and 13,000 distributed on Sunday in single-copy papers in Spanish-dominant neighborhoods.

The Chronicle boasts a Spanish-language web site as well. The domain names are Chron.com/Spanish and chron.com/espanol. The website element reaches Hispanics online. It provides up-to-the-minute news coverage in Spanish, and features of specific interest to Hispanics, including MLS home listings in Spanish. The Chronicle also offers e-mail marketing – targeting Hispanics who indicated that they welcome advertising messages and offers via e-mail.

In addition, there are opportunities to reach people on a face-to-face basis through events and promotions. Sponsorship opportunities for events that are of interest to the Hispanic community are available. In-paper and online contest and promotion development, as well as translation and implementation are all custom options.

Finally, the Houston Chronicle itself reaches the Hispanic community. It reaches more than 350,000 Hispanics with just five daily issues. It offers bilingual coverage of news and events of interest to Spanish-speaking households as they happen. One ad in the Sunday Chronicle reaches more local Hispanic adults than five prime-time spots on any local Spanish-language TV channel and ten morning-drive-time spots on the top-rated Spanish radio station, according to The Chronicle.

With so many options, it is hard to imagine not being able to tap into the growing Houston Hispanic market.

Pause is a firmly established resource for both OB-GYNs and their peri-and menopausal patients.

Unlike other women’s magazines, Pause reaches a very targeted demographic of women at a critical time when they are actively seeking information about dealing with their health concerns. They are motivated to understand what is going on with their bodies, what to expect down the road, and what they need to do now to stay healthy, active and vital in their later years.

Your product will have extraordinary exposure compared with nearly any other women’s magazine. The readership of Pause is 100% women, so there is no waste. Advertising in Pause is one of the most effective ways to reach this desirable demographic of women. Be a part of a relationship that works: women and their trusted OB-GYNs.

With nearly one million readers each week, no one delivers your message and generates sales for your business like the region’s largest newspaper, the Pittsburgh Post-Gazette. The P-G reaches more than 608,000 daily readers and more than 888,000 readers on Sundays, putting your message into the hands and minds of the largest audience of any media outlet in the Pittsburgh area.

The Post-Gazette offers its readers a wide range of special sections, which gives advertisers the chance to effectively target their message to potential customers.

Echo Media works with a variety of newspapers in the Pittsburgh market, as well as TMC products, to deliver the consumers of Pittsburgh.

Living with teenagers—nobody ever said it would be easy! But it’s a whole lot easier with help and support from Living with Teenagers magazine.

In each monthly issue of Living with Teenagers, parents of junior high and high schoolers get what they are searching for: practical, solid, faith-based advice from experts in adolescent health, mental and emotional development, and behavior. They also get the reassurance and encouragement that comes from other parents who have “been there” themselves. Living with Teenagers not only addresses the challenges of parenting teens, but celebrates the unique joys and blessings of the teen years.

The typical Living with Teenagers reader is a parent eager for information and products that will help him or her navigate this dynamic, energetic season of life. Readers are in their 30s and 40s with kids in high school and college, and are likely to be maximizing their peak earning potential. 60% reside in dual-income households, although there is a sizeable cluster of single parents as well. They tend to own their own homes, which are equipped with the latest electronics: computer systems, video games, cell phones and digital music players. LWT readers are likely to be computer savvy, comfortable with ordering merchandise and trading stocks online. They travel both domestically and internationally and drive their SUVs to local restaurants and golf courses for entertainment.

Echo Media works with a number of national, faith-based publications, and offers a variety of advertising access points to families with teens.

The Metro Group, Inc. has been serving the Western New York region since 1968. It is New York State’s largest free weekly community paper. Along with its affiliated publications, it is able to provide audited saturation coverage to over 500,000 households in the Western New York market. It can also target your message. It is one of the only medium in the market able to provide sub–ZIP code distribution.

Based on its distribution system and readership, Metro is the ideal solution for communicating advertising messages to the Western New York market.

Third-party interviews indicate that 98.9% of households receive the Metro on a regular basis.

78.7% of the households interviewed indicated they read or look through the Metro on a weekly basis.

78.9% of the households interviewed indicated that they regularly purchase products or services from ads seen in the Metro.

Echo Media works with a national network of community newspaper groups that offer an affordable and more localized alternative to major Sunday dailies.

The Broward Times has served South Florida for over 18 years. Its tenacious commitment to “elevating the dialogue” has enabled it to provide readers with information that accurately portrays the Florida culture and positively affects the lives of people throughout the Diaspora.

With increased demand for information that is vital to the community’s interest, it is expanding distribution into Miami-Dade and Palm Beach counties and changing its name to South Florida Times.

Your business has an opportunity to reach Austin’s growing Hispanic market. A free Spanish-language weekly, produced in association with the Austin American-Statesman, Ahora si! engages, informs and entertains readers.

Ahora si! reaches the fast-growing Hispanic population in the Austin metro area - a population that has its own news and information needs; needs that Ahora si! fills with every edition.

Ahora si! is written and edited by its own full-time, multi-cultural staff and backed by a winning team made up of Austin American-Statesman journalists. Each reporter and columnist concentrates on topics that are of interest to Hispanic readers.

DC Comics has been a popular cultural icon for years. Advertisers can take advantage of this popularity by placing on-page ads in DC Comic books. With a wide variety of age ranges which to choose from, the Comics offer demographic targeting in an uncluttered environment. From the Junior Comics Group to the Young Adults Group to a Mature Audience, DC Comics provides advertisers with a large reach by advertising in their networks – totaling more than seven million circulation monthly.

El Aguila, newspaper, targets the fast growing, upwardly mobile, upper-middle income and affluent markets, those with household income of more than $75,000; this segment is most popular with bilingual professionals.

• 65% of El Aguila readers are homeowners.


• 80% of El Aguila readers have attended College in the U.S. or country of origin.


• 70% of El Aguila readers have graduated from a four-year college.


• 45% of El Aguila readers hold post graduate degrees.


• 35% of El Aguila readers are business owners.


• 25% of El Aguila readers are partners in business.


• 80% of readers reported that they have responded to advertising content.


• 75% of readers reported that they have considered purchasing an advertising product or service of personal or business use.

ImpreMedia is a leading publisher of Spanish-language newspapers in the U.S., publishing El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco Bay area, La Opinion and La Opinion Contigo in Los Angeles, La Prensa in Central Florida and La Raza in Chicago. ImpreMedia delivers the reach of seven award-winning Spanish-language newspapers in four top U.S. Hispanic states. It boasts a combined weekly distribution of over 1.9 million. It also boasts a combined daily readership of over 735,000 for El Diario and La Opinion alone. ImpreMedia’s Domingo Network is the largest Hispanic residential print network with a weekly distribution of 750,000, which includes El Diario Contigo, El Mensajero, La Opinion Contigo and La Raza.

Advertise in the Philadelphia Business Journal and you’ll reach a wealth of top executives in and around Philadelphia. For more than 98,000 readers each week, the Business Journal is their source for local business news, in-depth industry coverage, insights and information. Subscribers are leaders and decision makers with enormous buying power - prime prospects for advertisers with B2B targets. Additionally, since Philadelphia Business Journal is one of the publications within the City Business Journals national network – advertisers gain a presence and added credibility with each local business community while retaining the quality provided by a national publication.
Philadelphia is one of many markets nationwide that have a local content business journal.

Echo Media works with a network of business journals, newspapers and other B2B targeted media nationally, providing clients with a one-stop-shop for targeting this highly sought after audience.

Welcome to Orange County, California. As the nation’s 5th largest county, Orange County is an extended community of high energy and brilliant optimism, all blended into an incredibly successful region. Everyone loves Orange County’s perfect weather and those 42 fabulous miles of sun, sand and surf. It’s no wonder that this thriving market, with a vital, affluent population of three million, enjoys the 3rd highest median household income* in the U.S.

Source: 2005 Claritas Demographics USA
*Based on the top 25 U.S. counties in number of households.

According to the U.S. Census Bureau, the country’s Hispanic population is comparatively young; families with heads of households under 45 years old control 62 percent of its spending power. The percentage of heads of non-Hispanic households under 45 years old is estimated to be only 47 percent.

Caring Today is a four-color, glossy magazine that serves as the authoritative source of information for family caregivers. Written by medical and industry specialists, Caring Today provides readers with straight talk and sound advice on all the issues they face in providing care for aging parents and other family members. Caring Today magazine offers practical advice to the family caregiver.

Caring Today features gear and gadgets, health and nutrition information, plus help for long-term financial and legal planning. It also offers support and inspiration to the caregiver through shared stories and ways to keep life in balance.

Caring Today’s six yearly issues have a circulation of 750,000, and can be found in doctors’ offices, hospitals and home care agencies across the Country and also by subscription. The implied physician endorsement is an added bonus to this magazine’s presentation and content for advertisers.
Echo Media works with a number of publications across the United States and Canada that are distributed through physicians’ offices and hospitals.

Major Employers: Big Dog Holdings Inc., Chicago Title Insurance Corporation, Fidelity National Financial,
Mentor Corporation, Pacific Capital Bancorp, Santa Barbara Restaurant Group, Tenet Healthcare Corporation

MSA Profile:
Beautiful, easygoing, basking in year-round sunshine, beachside Santa Barbara is the hub of a large and spectacular coastal California county. Lying seductively between Los Angeles and San Francisco, just off scenic Highway 101, city and county alike are amazingly rich in diverse surprises, pleasures and attractions. Blessed with this bounty of natural treasures and rich cultural diversity, no wonder the county is a hotspot for world-class dining. Few cities in the world boast as many restaurants per capita as Santa Barbara. Creative, mouth-watering cuisine is prepared with fresh, local produce and paired with superb vintages from the Santa Barbara wine country. To all of these pleasures, add a vigorous lineup of outdoor activities and adventures: first-rate golf, tennis, polo, horseback riding, cycling, hiking and an impressive array of water sports. Top it off with some exceptional shopping in specialty stores and chic boutiques or enjoy a relaxing massage in one of the luxurious spas.

17,905 - Total Number of Business Establishments
$73,721 - Average Household Income
404,250 - Total Population

Echo Media works with a variety of publications in the Santa Barbara market from business journals and Sunday newspapers to high-end market-specific magazines.


Sources: demographicsnow.com; www.santabarbaraca.com; www.santabarbaraca.gov

Florida tourism represents an industry of more than $50 billion U.S., of which more than $2 billion U.S. is spent by the Canadians. Estimates are that there are three million French Canadian and European tourists and residents in Florida. There are 670,000 permanent French residents in Florida. 570,000 French Canadian tourists visit Florida each year.

Source: MOCI, U.S. Census, Visit Florida

Now managed exclusively by Echo Media – The Student Loan Corporation statements offer advertisers the opportunity to reach former students each month and current students four times per year who are making payments on student loans from Citibank. These are college educated, credit-worthy individuals. With a 100% opening rate, statement insert programs offer a proven medium for advertisers to distribute their message. The Student Loan Corporation statements, in particular, reach an excellent group of people who are highly qualified and have discretionary income available to spend.

Advertisers who consider using inserts as just another part of their media mix or just as a place to offer a coupon may want to think twice about the importance of the medium. According to new research from Vertis Communications, people are less reliant upon television to spur their purchasing decisions and instead are looking toward inserts to help make up their minds.

According to the most recent survey of 3,000 American adults, only 22% listed television as the main influence in making their purchasing decisions, down from 30% in 1998. Conversely, those who cited inserts rose a similar amount, from 19% ten years ago to 27% now. Additionally, consumers are more informed when it comes to making purchases, using inserts as a research tool. Approximately 57% of consumers said they used advertising inserts as a research tool, 50% cited the Internet and 38% used catalogs, according to the survey.

Caring is the magazine of the National Association for Home Care & Hospice. It is published to address the critical issues and needs of those millions of Americans who are on the fringes of life. This four-color, glossy magazine is distributed to 30,000 home health agencies, home care nurses, home care aide organizations, home medical equipment companies, hospitals, hospices, and state and county health departments, as well as libraries and schools of medicine and nursing each month.

Caring is dedicated to the belief there is no problem experienced by humanity that cannot be solved. Moreover, Caring believes the solution to most human problems lies in the love, understanding and caring of one human being for another. As one of its major themes, Caring is committed to advancing the proposition that as much as is humanly possible, health care and supportive services should be delivered in the home. Home health care and hospice both serve to keep families together and Caring is whole-heartedly committed to advancing this most important social value.

Caring magazine delivers a difficult-to-reach audience to advertisers, and approaches its connection with sensitivity, making this the ideal vehicle for marketers trying to access the home health care market.

Radius is a quarterly, national health and wellness magazine sent to over 100,000 doctor and clinic waiting rooms in 48 states.

Radius is designed to address aspects of human life that contribute to well being, health and happiness. Many of the contributing writers are researchers, physicians and those who serve as department chairs at renowned universities. These assembled experts cover topics on nutrition, exercise and mental health. Radius has nutritionists, therapists, veterinarians and master gardeners; all of whom write editorial offerings as well.
Radius is heading into its 3rd year with its wide variety of editorials written by world-renowned physicians. Radius has a few exciting things happening:

• Inaugural Readers Contest, which includes sponsorships from Red Mountain Spa, FlexNow, NutriSystem and Eli Lilly (a couple of sponsorships are still available)


• Brand new marketplace section for smaller advertisers

Now is a great time to give Radius’ high-gloss pages another look.
Echo Media works with a number of medically-focused publications across the U.S. and Canada that are distributed in medical facilities.

Saddlebag Notes publishes monthly and is distributed to 4,700 homes in the community of SaddleBrooke. Each month’s Saddlebag Notes features a wealth of news submitted by community residents and is distributed within the community by SaddleBrooke homeowners. The newspaper is a feature of living in the SaddleBrooke community that residents anticipate each month – making it an excellent way for your business to regularly connect with the community’s 7,500 residents.

The SaddleBrooke active adult retirement community is home to 7,500 residents and three golf courses, with plans to add another 5,000 homes to the community in the next phase of its growth. SaddleBrooke is just 20 miles north of Downtown Tucson – a short drive away from all the shopping, driving and entertainment that Tucson has to offer.

Pima County retirees are a population with time and money to spend.

The age 65+ crowd is that rare group with spare time on their hands! Pima County retirees have earned the opportunity to spend time and money doing the things they love – which include a higher–than–average penchant for casino gambling and upscale dining.

• 33% have gambled at a casino in the past year (compared with 29% of all Pima County residents)


• 81% have been to a sit-down restaurant in the past 30 days


• 20% have visited an upscale restaurant in the past 30 days (compared with 14% of all Pima County residents)


• 73% have shopped at a hardware, paint, lawn or garden store in the past year


• 43% have gardened in the past year


• 12% have golfed in the past year


• 34% have done volunteer work in the past year

Echo Media works with a large number of Senior Community Newspapers across the U.S.

The Los Angeles DMA is enormous in size. Spanning more than 52,000 square miles, the Los Angeles DMA (Designated Market Area) covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties. If the five-county DMA were a state, its total population would surpass every other state except California, New York and Texas.

From the shores of the Pacific to the booming Inland Empire, the L.A. DMA is home to many of the Nation’s top companies and tourist attractions. In everything from consumer goods and entertainment to a fashion and international trade, Los Angeles continues to be a worldwide mega-market. In fact, if California was a country, its economy would rank 7th highest in the world, while the L.A. DMA would rank 10th.

L.A. residents comprise a rich tapestry of the world’s most colorful cultures and traditions. With huge population segments from all over the world, Los Angeles is one of only two U.S. cities without a majority population.

Comprising one of the wealthiest populations in America, L.A. DMA residents continue to earn and spend more than almost every other major U.S. market, ranking second only to New York and ahead of Chicago and San Francisco in total buying income and retail sales.

Total Market Coverage (TMC) products are produced as a newspaper’s method of reaching non-subscribers in their market. By running in both the newspaper and its TMC, an advertiser should effectively be able to reach 100% of the market. TMCs are weekly products that 8 out of 10 daily newspapers offer; and many are delivered via USPS, thus increasing the readership percentage of the product versus typical free publications. Newspaper TMCs run in direct competition with shared-mail “wraps” in many major markets. This head-to-head rivalry often drives down rates in both. TMCs offer both on-page and insert advertising; and with their reach often being 50% or more of the market, they greatly increase advertisers’ available circulation. Total roll-out stands in the 75 million circulation region with some of the top TMC products being products of the Los Angeles Times, Sacramento Bee, Chicago Tribune, Minneapolis Star Tribune and Dallas Morning News.

Each week, readers seek out the Florida Jewish News for its compelling articles, useful and entertaining features, and current events from the Jewish world.

Some of the paper’s most popular features include:

• Local Jewish News - Investigative news stories, local events and community happenings; plus “Out & About,” a feature showcasing photos from around south Florida’s Jewish social scene.


• Avi’s Corner - FJN Publisher Avi Frier’s hard-hitting, from-the-hip weekly commentary.


• Ask Dr. Deb - FJN Family writer Dr. Debbie Schwarz Hirschhorn, PhD, tells it like it is when it comes to family and mental health issues.


• Opinion Columns - Featuring Daniel Pipes, Charles Krauthammer, Rabbi Avi Shafran and guest columnists from around the world.


• Political Cartoons from Cox & Forkum


• Words of Torah -Weekly Torah messages from Rabbi Shlomo Riskin and others.


• News from around the Jewish world - From local tidbits to national and world Jewish events, the Florida Jewish News has it all covered!


• Plus - Kosher Dining Guide, Community Calendar, Jewish Almanac, Classifieds, Real Estate, and more!


If your advertising needs include reaching the Jewish community, let Echo Media introduce you to our national network of Jewish Newspapers.

Ottawa has a population of more than 1.1 million. Often called “Silicon Valley North,” many world-class I.T. companies are based in Ottawa. As Canada’s capital city, Ottawa is a major employer in the government sector. Echo Media offers a variety of media options to cover the Ottawa market. Shoppers, newspapers, co-Op FSIs and poly-bags are just some of the options that should be explored when branding or driving direct response sales in the Ottawa market.


Source: NADbank 2003 Study; Ottawa/Hull CMA; F.P. Canadian Markets 2004

Indianapolis is an excellent market for advertisers looking to reach the African-American population. Currently, African-Americans represent 24.2% of the population of Marion County alone and make up the city's largest ethnic group. Indianapolis has the 16th largest African-American population in the U.S. at 207,056, according to the Indianapolis Recorder.

With a strong African-American population, Indianapolis is also home to the 4th oldest surviving African-American newspaper in the nation: the Indianapolis Recorder. Established in the 1800's, the Indianapolis Recorder continues to print weekly, as it has for more than 200 years, after it began as a two-page church bulletin. As one of the top African-American publications in the United States, the Indianapolis Recorder provides an excellent vehicle for advertisers looking to target African-Americans in this market.

Remedy is the nation's third largest health magazine with a circulation of 2.2 million and readership of over 5.7 million. A quarterly publication, Remedy reaches health conscious 40+ adults who answered a detailed health questionnaire in exchange for a subscription to the magazine. The publication is distributed to 1.9 million households and is also available in 75,000 doctors' offices nationally. Editorially, Remedy focuses exclusively on satisfying the health and wellness information needs of the 40+ age group. Remedy also ranks 3rd on index for delivering the 65+ market (index 136)*, so it’s an excellent vehicle for advertisers looking to reach the growing senior market. Remedy allows advertisers to reach a large audience of health-conscious, older Americans with on-page and insert advertising.

*Source - Spring 2006 MRI

Stars and Stripes has one of the widest distribution ranges of any newspaper in the world. In all, it provides newspapers in over 48 countries where there are U.S. bases, posts, service members, ships, or embassies. In Afghanistan, it prints in Kabul and distributes newspapers daily to Kabul, Kandahar and Bagram. Bahrain, Qatar, Kuwait and Iraq are the major sites where Stars and Stripes operate in support of Operation Iraqi Freedom. Stripes’ European drivers cover more than 8,000 miles every night to deliver the paper to regional readers across Europe, as well as to airports for shipment to other countries.

Stars and Stripes is a great medium to use to reach a huge military market that is not frequently reached by U.S–based marketers. Stars and Stripes is distributed worldwide to military stationed overseas, and has been in publication since the Civil War. It is often the only English-language newspaper received by them on a daily basis.

Stars & Stripes boasts 387,398 readers each day worldwide. 97% of readers have Internet access.

Hispanic Marketing Es inteligente – y facil with the Houston Chronicle and its family of products. The Houston Chronicle can help you reach Hispanic consumers in Houston through diverse media. This multi-point approach delivers.

First, there is La Voz de Houston, a widely respected Spanish-language newspaper, publishing since 1979. It boasts a 100,000 total distribution. 35,000 Hispanic households are reached through the Wednesday Houston Chronicle; 60,000 are accessed through free rack distribution in Hispanic neighborhoods on Wednesday, and 5,000 are accessed through distribution in Chronicle single-copy papers in Spanish-dominant neighborhoods.

Second, the Chonicle offers La Vibra, its Spanish-language entertainment weekly. It features coverage of local happenings, as well as national entertainment news in Spanish. It targets young adult, Spanish-speaking readers with a 100,000 total distribution. Distribution breaks out as follows: 16,500 Hispanic households receive the Friday Chronicle; 26,500 are delivered to non-subscribers on Friday; 44,000 free rack distribution in Hispanic neighborhoods; and 13,000 distributed on Sunday in single-copy papers in Spanish-dominant neighborhoods.

The Chronicle boasts a Spanish-language web site as well. The domain names are Chron.com/Spanish and chron.com/espanol. The website element reaches Hispanics online. It provides up-to-the-minute news coverage in Spanish, and features of specific interest to Hispanics, including MLS home listings in Spanish. The Chronicle also offers e-mail marketing – targeting Hispanics who indicated that they welcome advertising messages and offers via e-mail.

In addition, there are opportunities to reach people on a face-to-face basis through events and promotions. Sponsorship opportunities for events that are of interest to the Hispanic community are available. In-paper and online contest and promotion development, as well as translation and implementation are all custom options.

Finally, the Houston Chronicle itself reaches the Hispanic community. It reaches more than 350,000 Hispanics with just five daily issues. It offers bilingual coverage of news and events of interest to Spanish-speaking households as they happen. One ad in the Sunday Chronicle reaches more local Hispanic adults than five prime-time spots on any local Spanish-language TV channel and ten morning-drive-time spots on the top-rated Spanish radio station, according to The Chronicle.

With so many options, it is hard to imagine not being able to tap into the growing Houston Hispanic market.

• Skirt! averages 3 readers per copy; the majority are women, but men do read Skirt!


• Skirt! readers are between 19 and 56+ years of age.


• 9 of 10 Skirt! readers attended college, with 73% having obtained degrees.


• 8 of 10 Skirt! readers are employed.


• 6 of 10 Skirt! readers’ household incomes are $50,000+.


• 7 of 10 Skirt! readers own their own homes.


• 97% of Skirt! readers eat at restaurants at least once a month.


• 48% of Skirt! readers eat at restaurants 1-4 times per week.


• 9 of 10 Skirt! readers travel for pleasure and business.


• 85% of Skirt! readers visit a spa or salon each year.


• Skirt! readers spend a minimum of $75 at the grocery store each week.

Skirt! is available in multiple markets in the southeast delivering the women of the south to advertisers. Make Echo Media you single source for all southeastern women’s media, starting with the multiple markets of Skirt!

Georgia’s largest bilingual publication, Atlanta Latino Newspaper, launched metro Atlanta’s only Spanish-language alternative publication, entitled Mas, on Sunday, October 1, 2006. Mas is a free, pick-up, biweekly publication that covers topics on local Hispanic nightlife & nightclub events, celebrity gossip, and sexual health and well-being. Mas taps in to the city’s ever expanding, young Hispanic population, ages 21 – 45.

“Atlanta’s young readers will now have a saucy magazine to cover the local Latino nightlife, celebrity lifestyles and Latin-American entertainment. Farandula, Rumba, Sexo y Relax is the tag line of this publication that has it all,” said Judith Martinez-Sadri, Editor-in-Chief of Atlanta Latino Newspaper and Mas. She added: “Mas will satiate the cravings of so many metro Atlanta Latinos looking for a lighthearted publication offering them something different and for which they can identify.”

U.S. Census data figures reveal that the number of working-age, immigrant Latinos is expected to reach 13 million by the year 2025, an increase of 4 million people. For the native-born Latinos, the population is expected to reach 24 million, an increase of 14 million.

According to the Georgia Budget and Policy Institute, the figures reveal phenomenal growth in buying power for Latinos in the state of Georgia, as it was $11 billion in 2002, but is projected to jump to over $25 billion in 2007.

The Seal Beach Leisure World News annual directory, called the Navigator, is a great way to reach the senior marketplace of California. Seal Beach Leisure World is a gated retirement community in the northwest corner of Orange County.

It was the first retirement community of its type, founded in the early 1960s, and is the prototype for those that have followed. Close to 10,000 residents occupy nearly 7,000 co-op homes and condos. Leisure World accounts for about one-half the households and one-third the population of the entire city of Seal Beach.

The directory is 100% door-to-door delivered in February of each year. Copies are also given to all new tenants for the entire year. This provides a great opportunity to reach a consecrated group of seniors. Advertisers can take advantage of full-, half- and quarter-page advertising space.

Echo Media has developed a national network of newspapers specifically to place classified advertising. The total network circulation is approximately 53 million. This circulation is available on a daily basis. Advertising is sold on a per-line or per-word basis, depending on the newspapers selected. Incremental options, such as bolding, are also available for a small additional charge. Classifieds perform well for advertisers in many categories from Automotive and Real Estate to Tanning Beds and Jewelry.

While every direct marketing program searches for a way to distinguish itself and add value for advertisers, Money Mailer has chosen an exciting way to do just that. Money Mailer will be a major associate sponsor of the Rubicon Race Team this year at the Indy 500. The Money Mailer red, white and blue logo will be detailed on the team’s race car engine cover, nose cone, driver’s suit, team uniforms, and pit equipment, as well as specialized Money Mailer advertisements during race month. The Rubicon Race Team car will be driven by Jason Priestly – best known for playing Brandon Walsh on the 90s hit show Beverly Hills 90210. Money Mailer is hoping that this sponsorship will build new exposure for their brand and for their advertisers by appearing in one of the largest sporting events of the year, which will be viewed by more than 56 million Americans.

According to the U.S. Census Bureau, 76% of the New York Spanish-origin population is bilingual. This means that most members of the state’s Hispanic community are bilingual readers who gather information from bilingual sources. El Aguila, a bilingual newspaper in the marketplace, offers a Spanish/English format. Unlike solely Spanish-language media, it reaches an upwardly mobile and youthful cross section of the Hispanic community in the areas of its circulation.

“PERFECT”: Excellent and Delightful in all Respects”

The editors of SOUTHERN LIVING will unveil an exciting new look for the magazine to nearly 16 million readers with the March 2008 issue. Thoughtfully designed to enhance reader satisfaction and already strong engagement, this and future issues will offer:

• A fresh, new look for editorial presenting the best of the south


• Reduced clutter with better flow and navigation for the reader


• Perfect bound for optimal storage and issue identification


• Larger trim size, allowing expanded content and more spreads


• Larger “Well” section, longer stories and stunning visuals


• Timely special editorial sections plus a “Healthy Living” feature in every issue


• A monthly “PointsSouth” editorial section showing the diversity and character of the region

SOUTHERN LIVING 2008: a new design + trusted editorial + extraordinary engaged readers.

Perfect!

Run-Of-Press or Run-Of-Print (ROP) is an advertisement that is printed in newspapers among the articles. In contrast to blow-in inserts, which are free-standing and usually placed into the last section of the newspaper, ROP ads can be placed into a specified section of the paper (i.e. Main News, Sports, Entertainment). An advantage of this is a more targeted advertising campaign.

With a database of over 7,500 newspapers, targeting more than 78 million households, Echo Media is able to provide highly competitive ROP rates to advertisers on a remnant or guaranteed placement basis. And better yet, it can all be accomplished in just one phone call from you.

Calgary boasts a diverse, young population. It is the “energy capital” of the world. It has a strong retail market, as a result of high levels of disposable income. It is a city with a population base of 1,025,000, but is also the CMA with the highest average household income in Canada. Calgary also has the largest per capita number of workers earning $100,000+ per annum.

Echo Media can help you reach this audience and tap into their ability to spend. Echo Media works with a wide variety of media in Calgary from newspapers to tourist guides and magazines.

Source: NADbank 2003 Study; Calgary CMA; F.P. Canadian Markets 2004

Changes in life events drive higher Yellow Pages usage. Usage increases by people experiencing major life events.

RETIREMENT Usage Increase
Retire +25%
Made final home mortgage payment +55%
Collect from pension/savings/stock plan +97%

REAL ESTATE
Purchase first home +59%
Sell home or change home +46%

MARRIAGE
Getting married +64%
Youngest daughter gets married +66%
Youngest son gets married +57%

CHANGES IN HOUSEHOLD
Youngest child graduates college +48%
Youngest child leaves home +40%
Expecting a baby +143%


If you sell products associated with these life stage changes or would like to access the Hispanic market, phone directory advertising may be the perfect medium for you. It can be purchased locally or through a network to achieve national-level coverage.

• There are more than 17 million college students nationally (U.S. Census data – 2006)
• There are 4,236 institutions of higher education in the U.S. (2006, National Association of College Stores)
• A student spends more than $13,000 per year, 19% of which is discretionary (Harris Interactive/College Explorer Study)
• Students are making first-time purchasing decisions on campus and are developing brand loyalty

Campus Newspapers
• 71% of college students read at least one of the last five issues of the college paper (Student Monitor Survey)

• Students prefer their print editions over the online versions (Student Monitor)

• 71% of teens say newspapers are relevant to their lives (USA Weekend)

Echo Media works with college newspapers across the U.S., as well as other media targeting this demographic.

Large mailers recommend the following tactics to make your direct mail more eco-friendly:

• Decrease the thickness of your paper stock
• Cut down on the number of elements in a mail package
• Reduce the trim size
• Use recycled or “ground wood” paper rather than virgin stock
• Use soy – or water-based inks when possible
• Make a continuous effort to keep your lists clean
• Explore printing processes that produce less waste, such as rotogravure
• Utilize Print-on-Demand technology
• Send customers online for follow-up information
• Send out large print pieces on CD
• Print marketing materials on both sides of the paper
• Use chlorine-free paper
• Ask customers to specify how frequently they would like to hear from you
• Choose vendors who use renewable energy, or urge current customers to do so
• Experiment with CDs, PDF files and other formats that require less paper and packaging

Source – Deliver Magazine.com

Sacramento Golden Pages is a magazine-style directory distributed in Sacramento. 25,000 directories are distributed annually, and it is inserted into the weekly edition of the Senior Spectrum, as well as independent distribution locations throughout the region.

Sacramento Golden Pages magazine is prefect for advertisers trying to reach the senior population in the Sacramento area. With a new and fresh look each year, Golden Pages definitely is a favorite among Sacramento’s seniors.

One ad placement will go a long way in Golden Pages. With a one-year shelf life, yo