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St. Louis – Delivering the African-American Audience through the St. Louis American Newspaper
African-American Buying Power and Spending Are Up
The African-American Community Embraces Niche Market Publications
Advertising to African-Americans through Newspapers is Ideal for Companies Targeting this Market Segment

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Echo Media provides our clients with an integrated marketing plan that positions direct response media programs as an effective contributor to their bottom line.
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African-American: With a population of over 32 million African-Americans in the United States, the buying power of the African-American market segment can not be ignored. Echo Media can access the African-American marketplace through cooperative media channels, offering a cost-efficient way to successfully target these consumers.

Shared mail access eliminates waste in mailing this target audience, while saving you the cost of name lists and first class postage.

By advertising in our many targeted publications, you can capitalize on a great opportunity to acquire these loyalties for your brand or service accounts.

Program Name Circulation   Short Description
African American Family Magazine 30,000   African American Family Magazine is distributed at nearly 400 locations in Wayne, Oakland, and Macomb Counties including...
African American News & Issues 450,000   The African American News & Issues is Texas’s widest circulated and read newspaper with a Black perspective. This is a w...
African American Yearbook 36,000   The African-American Yearbook is the most comprehensive reference guide for and about African-Americans in the areas of ...
African-American Seniors, From MPI 914,726   African-American Seniors, from MPI Here's a great opportunity to reach African Americans age 55+, with discretionary inc...
Afro American - Baltimore 12,500   With an audience of more than 100,000 loyal readers, the Afro-American Newspapers is the leading news provider for Afric...
Afro American - Washington D.C. 12,500   With an audience of more than 100,000 loyal readers, the Afro-American Newspapers is the leading news provider for Afric...
Alabama People's Voice Weekly 80,000   The People’s Voice is the only minority-owned publication in the East Central Alabama and West Central Georgia Region. ...
Anacostia Gazette 5,000   The Anacostia Gazette is an African American newspaper based out of Washington DC and is kept in publication thanks to a...
Arizona Informant 15,000   The Arizona Informant is in the Phoenix, AZ DMA. It is an African American targeted newspaper. The Arizona Informant off...
Ashro Lifestyle Catalog Inserts 882,025   Your inserts can be included in the catalogs being mailed to Ashro Lifestyle's best customers. Ashro Lifestyle customer...
Atlanta Inquirer 40,000   The Atlanta Inquirer is "Atlanta's Leading Black Newspaper" reaching over 200,000 readers weekly (CPVS audit verified). ...
Atlanta Voice 30,000   The Atlanta Voice has a unique history. It is a weekly, well-written publication that has been the undisputed leader in ...
Augusta Metro Courier 29,010   The Metro Courier targets the needs and concerns of the black community with an above average household income level. Th...
Bakersfield News Observer 21,000   The Bakersfield News Observer is a weekly, well-written publication that has been the leader in news reporting for the A...
Baltimore Times 30,000   With many different sections to choose from, such as news, editorials, sports, lifestyles, etc, this is a comprehensive ...
Baton Rouge Weekly Press 7,500   The Baton Rouge Weekly Press is considered to be the number one minority newspaper in The Greater Baton Rouge area and h...
Being Single Magazine 334,968   Being Single Magazine was founded in 1982 as a bi-monthly publication. The philosophy and purpose behind this periodical...
Birmingham Times 16,500   The Birmingham Times' target market is the African-American Community in Birmingham, Alabama. Although approximately 5%...
Black Beat 125,000   Black Beat is the ultimate music lovers' source for teens and college-age readers who want the absolute latest on the u...
Black Enterprise Billing Statements 15,000   Black Enterprise Magazine is the nation's premier business news source for African-Americans. Your insert will ride alo...
Black Pearl News 10,000   Pearl News covers economic, political and social issues tailored to the needs, interests, and aspirations of African Ame...
BlackMen Magazine 94,958   BlackMen Magazine is a bi-monthly urban lifestyle magazines targeted to African-American men. Now in its eighth year of ...
Bookspan Black Expressions Ride-Along 167,000   The Black Expressions Book Club has the finest selection of books available for and by African-Americans. The club cons...
Boston Bay State Banner 33,398   The Bay State Banner is an African American owned news weekly that reports on the political, economic, social and cultur...
Caribbean Life 101,000   Caribbean Life currently has an audited weekly distribution 125,000. The English-speaking Caribbean-American communitie...
Chicago Citizen Newspaper Group 119,105   The Chicago Citizen Newspaper Group is in the Chicago, IL DMA. These papers speak specifically to the needs of the Afric...
Chicago Defender 30,000   Now a weekly paper in Chicago, this newspaper was once the only daily Black publication in the country. CNN contributor ...
Cincinnati Call & Post 4,000   The Cincinnati Call & Post is in the Cincinnati, OH DMA. It is an African American newspaper that has been in the news r...
Cleveland Call & Post 27,000   The Cleveland Call & Post is in the Cleveland, OH DMA. The Call & Post has been in the African American news reporting b...
Cleveland Call & Post - CP2 18,000   CP2 is a News & Culture alternative weekly published by Call & Post Newspapers distributed in 250+ retail locations acro...
Cleveland Call & Post - Financial Marketplace 27,000   The Financial Marketplace is a quarterly tabloid with Financial and Economic issues and topics relevant to African Amer...
Cleveland Call & Post - Healthy Lifestyles 27,000   Healthy Lifestyles is a monthly tabloid featuring primary and secondary health-related topics and how they relate to Afr...
Columbia SC Black News 75,000   The Black News is a weekly paid newspaper. South Carolina Black Media Group celebrates over thirty years of service to t...
Columbus Call & Post 10,500   The Columbus Call & Post is in the Columbus, OH DMA. The Call & Post has been in the African American news reporting bus...
Columbus Communicator News 128,000   The Communicator News is Columbus' leading African American weekly newspaper that serves central Ohio. It is dedicated w...
Columbus Courier - Eco Latino 15,000   The Columbus Courier - Eco Latino is in the Columbus, GA DMA. It is designed to not only speak to the African-American c...
Columbus Post 40,000   The Columbus Post, central Ohio’s fastest growing paid circulation multicultural newspaper, has a readership of 40,000 ...
Compton Bulletin 25,000   The Compton Bulletin is the 2nd Largest Circulation Black Newspaper in Los Angeles County with over 30,000 readers each ...
Dallas Post Tribune 18,500   The Dallas Post Tribune is in the Dallas - Fort Worth, TX DMA. It is a successful African American newspaper that has be...
Dallas Weekly 9,800   This publication serves the African American community through its news, opinion, entertainment, business and religion s...
Denver Urban Spectrum 25,000   The Urban Spectrum is a free, monthly publication dedicated to Denver's multi-cultural interests. A distribution of 25,0...
Detroit Michigan Chronicle 38,000   The Michigan Chronicle is the state's most respected African American publication. It is an award winning publication th...
Detroit Michigan Front Page 7,459   The FrontPage launched in 2000, by award-winning publisher Sam Logan, the FrontPage, is a contemporary, magazine style "...
Ebony 1,450,000   Ebony is a leader in African American publishing. With a monthly readership of over 12 million, Ebony covers issues aff...
Especially Yours Catalog Inserts 395,415   The Especially Yours File offers fashion and image conscious African American women who have purchased quality wigs, hai...
Final Call 50,000   Founded by the Honorable Louis Farrakhan, National Representative of The Most Honorable Elijah Muhammad and the Nation o...
Fresno California Advocate 52,013   The California Advocate, Fresno's African American Newspaper, was founded in 1967 by Les and Pauline Kimber and is publi...
Ft. Lauderdale Westside Gazette 30,000   The Ft. Lauderdale Westside Gazette is in the Miami - Fort Lauderdale, FL DMA. Since its inception in 1971, the Westside...
Ft. Myers Community Voice 43,500   The Ft. Myers Community Voice is in the Ft. Myers/Naples, FL DMA. The Ft. Myers Community Voice offers ROP and insert a...
Ft. Valley Leader Tribune 4,000   The Leader-Tribune, a 4,000 paid circulation newspaper, and the legal organ for Peach County, is distributed every Wedne...
Ft. Wayne Ink 9,500   The Ft. Wayne Ink is in the Fort Wayne, IN DMA. The Ft. Wayne Ink offers ROP and insert advertising opportunities in its...
Gainesville Guardian 10,000   The Gainesville Guardian reaches East Gainesville and African-American consumers. Written especially for the residents ...
Greensboro Carolina Peacemaker 8,500   The Carolina Peacemaker has been an important part of Greensboro History since 1967, particularly in the areas of econom...
Haitian Times 15,000   The Haitian Times is the only English language, full color weekly newspaper targeting Haitians living in America. It is ...
Hartford Inquirer Newspaper Group 55,000   The Hartford Inquirer Newspaper Group is in the Hartford & New Haven, CT DMA. These are African American targeted public...
Havertown News of Delaware County 22,500   The News of Delaware Co is in the Philadelphia, PA DMA. It is an African-American targeted publication focusing on the u...
Houston Forward Times 64,580   The Houston Forward Times Group serves primarily, but not exclusively, the Black market, 89% professionals, middle and w...
Huntsville Speakin Out News 25,757   Speakin’ Out News is the only newspaper directly targeting the black and hispanic population of Huntsville, Decatur, Ath...
Indianapolis Recorder 23,000   Established in the 1800's the Indianapolis Recorder proudly prevails as the fourth oldest surviving African-American new...
Jackson Advocate 5,000   The Jackson Advocate is Mississippi's oldest African American newspaper, and the largest weekly newspaper in the state. ...
Jackson Mississippi Link 16,289   The Mississippi Link, a daily online publication and weekly print newspaper, covers the African American Community in Mi...
La Vida News- The Black Voice 39,700   La Vida News - The Black Voice was founded in 1957 by Mr. Audrey Pruitt to bring a positive news force to the African-Am...
Los Angeles Our Weekly 50,000   The Los Angeles Our Weekly is in the Los Angeles, CA DMA. The Los Angeles Our Weekly offers ROP and insert advertising o...
Los Angeles Sentinel 35,000   The Los Angeles Sentinel is in the Los Angeles, CA DMA. It is an African American owned paper that puts emphasis on the ...
Los Angeles Watts Times 25,000   Bulk distribution of the L.A. Watts Times newspaper is performed weekly at hundreds of businesses, schools, medical faci...
Louisiana Weekly 5,000   The Louisiana Weekly is in the New Orleans, LA DMA. Since 1925, The Louisiana Weekly has provided news to New Orleans Af...
Lynwood Journal 10,000   The Lynwood Journal is in the Los Angeles, CA DMA. The Lynwood Journal is an African-American publication that offers RO...
Memphis Memphian 18,000   The Memphian is the “Soul of Memphis News and Information”. The Memphian is Memphis’ “Exclusive Contemporary African A...
Memphis Tri-State Defender 5,500   The Memphis Tri-State Defender is in the Memphis, TN DMA. The Tri-State Defender is one of the longest continuously-publ...
Milwaukee Community Journal 60,000   Founded in 1976 to fill a communication void for a growing community with diverse interests, the Milwaukee Community Jou...
Milwaukee Courier 40,000   This newspaper provides news, op-ed, sports, and classifieds, among other things, to its African American community of r...
Milwaukee Times 15,000   The Milwaukee Times Weekly Newspaper is a minority owned and operated business, servicing the Milwaukee area. Founded i...
Minneapolis Insight News 35,000   Insight News started in 1974 as a color-cover magazine based in and serving Minneapolis' African American north side. I...
Minneapolis Spokesman Recorder 6,000   Cecil E. Newman established the Minnesota Spokesman-Recorder in 1934. Today, celebrating 71 years of publishing, the Min...
Monroe Free Press 10,000   The Monroe Free Press began in 1969. It was an information instrument of the Civil Rights Movement in progress in the Mo...
N'DIGO 153,000   The N'DIGO, A Magapaper For The Urbane, is in the Chicago, IL DMA. N'DIGO is an alternative publication targeted to an u...
New England Informer 10,000   New England Informer is the most consistently sought after premier newsmagazine for Individuals who need to reach and ne...
New Orleans Tribune 21,000   The New Orleans Tribune is a monthly news journal geared to the upscale African-American population in the Greater New O...
New Pittsburgh Courier 10,924   Today the New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an aut...
New York Amsterdam News 32,800   The Amsterdam News has proudly served the African-American community for almost a century. The newspaper was founded in...
New York Beacon 71,750   The New York Beacon is in the New York, NY DMA. It is an African American targeted newspaper serving the Bronx, Brooklyn...
Norfolk New Journal and Guide 12,046   The New Journal and Guide is Hampton Roads' oldest, most widely read and most respected weekly source of information. T...
Ohio City News USA 80,000   The Ohio City News USA is the premier newspaper for African Americans in the Columbus, Akron, and Cleveland OH markets. ...
Pasadena San Gabriel Valley Journal 10,000   Founded in 1989, the PASADENA JOURNAL began to fill a void in the community. It was first published bi-monthly, with 50...
Pensacola Voice 38,275   The Pensacola Voice is an African-American community newspaper with an 85% subscription mailing base. This targeted news...
Philadelphia Tribune 223,330   The Philadelphia Tribune - Metro Edition is in the Philadelphia, PA DMA. The Tribune includes information in categories ...
Pittsburgh Courier 7,000   The Pittsburgh Courier was once the country's most widely circulated black newspaper with a national circulation of almo...
Plano MON-The Gazette 32,000   MON-The Gazette is the only Minority publication that provides weekly editorial and distribution coverage in Dallas’ nor...
Portland Observer 40,000   The Portland Observer is a paper committed to promoting cultural diversity. Stories featured are of specific interest to...
Richmond Free Press 36,000   Premier African-American newspaper covering the latest African-American issues in Richmond, Virginia with news, featured...
Rolling Out Atlanta 30,000   Rolling out Atlanta is a free urban weekly serving the specific interests of the Atlanta African American community, it ...
Rolling Out Chicago 101,000   Rolling Out Chicago is in the Chicago, IL DMA. The Rolling Out Chicago paper is one of the leading African American news...
Rolling Out Dallas 42,000   The Rolling Out Dallas is in the Dallas - Fort Worth, TX DMA. This paper is one of the leading African American newspape...
Rolling Out Detroit 87,000   The Rolling Out Detroit is in the Detroit, MI DMA. The Rolling Out Detroit is one of the Detroit area's leading African ...
Rolling Out Houston 87,425   The Rolling Out Houston is in the Houston, TX DMA. This is one of the areas leading African American newspapers. The pap...
Rolling Out L.A. 78,000   The Rolling Out L.A. is in the Los Angeles, CA DMA. This is one of the area's leading African American newspapers. The p...
Rolling Out New York 115,000   The Rolling Out New York is in the New York, NY DMA. This is one of the area's leading African American newspapers. The ...
Rolling Out Newark 69,000   The Rolling Out Newark is in the New York, NY DMA. This is one of the area's leading African American newspapers. The pa...
Rolling Out Philadelphia 70,203   The Rolling Out Philadelphia is in the Philadelphia, PA DMA. The Rolling Out Philadelphia offers ROP and insert advertis...
Rolling Out San Francisco Bay 65,000   The Rolling Out San Francisco Bay is in the San Francisco - Oakland - San Jose, CA DMA. This is one of the area's leadin...
Sacramento Observer 49,837   The Sacramento Observer offers wide access in the stellar African American market of Sacramento. The publication deliver...
San Francisco Bay View 20,000   The Bay Review is a national black newspaper that includes front page news, editorial and commentary, and web exclusives...
Savannah Herald 12,000   The Savannah Herald is a weekly newspaper published on Wednesday. It has been Savannah’s Black Voice since being founde...
Savannah Tribune 11,800   The Savannah Tribune is in the Savannah, GA DMA. This newspaper is dedicated to serving the needs of the African-America...
Sole Magazine 30,000   SOLE is a magazine targeted to women living in and around urban communities between the ages of 18 and 35. SOLE shows t...
South Florida Times 20,000   This publication is a newspaper that is designed to “Elevate the Dialogue” throughout the African Diaspora. It is the mo...
St. Louis American 67,000   The St. Louis American is the largest, most widely read newspaper targeting African-Americans in the state of Missouri. ...
St. Petersburg Weekly Challenger 10,000   For 42 years, The Weekly Challenger Newspaper has been the most comprehensive source for gathering, organizing and prese...
Tennessee Tribune 25,000   With an audited weekly circulation of 25,000 (current CPVS available) and more than three readers per copy. The Tenness...
Upscale 182,305   Upscale is a lifestyle magazine that addresses the needs for the stylish and educated African-American. Readers can find...
Valleys News Observer 44,573   The Valleys News Observer is in the Los Angeles, CA DMA. This is one of the area's leading African American newspapers. ...
Washington Informer 19,000   The Washington Informer is an African American, woman owned newspaper founded on October 16, 1964 by the late Dr. Calvin...
Wilmington Journal 10,000   The Wilmington Journal, established in 1927, an outgrowth of R.S. Jervay Printers established in 1901, is the oldest and...
www.BlackNews.com 500,000   www.BlackNews.com is the premier online destination for African-American news and issues nationwide....
www.EURweb.com 560,000   This online publication is the Electronic Urban Report for Black entertainment news - including music, film, and televis...
www.InkNewsOnline.com 500,000   www.InkNewsOnlilne.com is your best source for news about Fort Wayne and Northeast Indiana's Black community. It was inc...
XXL 340,000   XXL is a magazine that is constantly keeping up with the ever changing hip-hop world. It is one of the fastest growing m...
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