High Household Income: Consumers with disposable income – what audience could be more appealing to an advertiser? Echo Media offers a variety of programs that reach consumers with a household income of $100,000 or higher. Advertisers can choose from an array of magazines, catalogs, newspapers and various other media that reach this highly appealing and sometimes elusive market segment. According to the U.S. Census, only 12% of households enjoy an income level this high, and with the help of Echo Media, your advertisements can reach a significant amount of these households.