Low Household Income: While many advertisers opt to reach an audience with a high household income, a unique and different market goes untapped: those with a household income of less than $35k per annum are often left un-courted as an advertising base. Specific offers, including financing, sub-prime offers and young family-oriented offers are perfect for this target demographic. Re-mortgage, debt consolidation and cost savings-oriented offers are also strong performers for this demographic.