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Puerto Rican Programs Excel in the Growing Hispanic Marketplace:
With tremendous attention focused on Hispanic marketing, advertisers are concentrating specifically on Puerto Rico. Having overcome such obstacles as shipping constraints, Puerto Rican print media channels have become straightforward and manageable for advertisers promoting and selling products that must be shipped to an address in Puerto Rico. Additionally, most advertisements that are placed in Puerto Rican media vehicles are written in Spanish, thus, eliminating any language barriers.

Echo Media offers various programs that cover the Puerto Rican geography. Through newspapers, co-operative envelopes, FSIs (free-standing inserts) and billing statements, an increasing number of advertisers, retailers in particular, are allotting test dollars to this growing niche market and receiving positive return on investment.

Program Name Circulation   Short Description
Caribbean Business 41,036   CARIBBEAN BUSINESS subscribers have spending power. Their reported household average income of $83,500 greatly surpasse...
El Nuevo Dia - Puerto Rico 225,000   As Puerto Rico's leading daily newspaper, EL NUEVO DIA is a Spanish language newspaper that penetrates more households t...
El Visitante Puerto Rico 51,600   El Visitante de Puerto Rico is a weekly Catholic newspaper and non-profit organization, published since January 5, 1975....
El Vocero - Puerto Rico 153,000   El Vocero is in the Puerto Rico, market. El Vocero is a Spanish language newspaper that is published Monday through Satu...
Imagen 80,000   Often imitated but never equaled, IMAGEN is the forerunner in Puerto Rico's magazine market. Since it launched in 1986,...
La Estrella - Puerto Rico 117,000   La Estrella is in the Puerto Rico market. La Estrella is a Spanish language newspaper that is published Thursday. It is ...
La Perla del Sur de Puerto Rico 76,650   The La Perla del Sur de Puerto Rico is in the Puerto Rico, NA DMA. The La Perla del Sur de Puerto Rico offers ROP and in...
La Semana - Caguas 80,000   The La Semana - Caguas is in the Puerto Rico, NA DMA. This is one of the area's leading Hispanic newspapers. The paper c...
Latin-Pak Co-op FSI 5,974,000   Have your advertisement ride in popular home-delivered U.S. Latino newspapers with up to 16 other non-competing advertis...
Primera Hora - Puerto Rico 168,000   Primera Hora serves the Puerto Rico market. Primera Hora is a Spanish language newspaper that is published Monday throug...
For more info, please email or call us at 770-955-3535 x105.
Echo Media also has 4 more programs for Puerto Rican Programs Excel in the Growing Hispanic Marketplace. Login to view them.

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