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Green Parenting
From Sampling to Co-Ops: Following Moms through Life Stage Changes Helps Build Brand Loyalty
Co-Op Envelopes Target New Mothers without Duplication between Months
Reach New and Expectant Mothers Through American Baby

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Pre-Natal/New Mothers: New Mothers spend an average of $13,000 on products and services within the first year of their child’s life. Film & Film Processing, Portraits, Book Clubs, Health-Related Products, Weight Loss, Self-Improvement and Children’s Products are some of the items new mothers are purchasing. Echo Media offers opportunities in programs that reach new moms in both pre- and post-natal settings. Our programs include co-op envelope mailings, magazines and sampling programs, which are distributed through hospitals, physician’s offices, child birth education centers and other credible venues, and through targeted direct mail. With brand loyalties being established during this significant life-stage change, advertisers should capitalize on targeting this audience.

Program Name Circulation   Short Description
American Baby Especially For Mothers 550,000   American Baby Especially For Mothers is a co-op envelope mailed six times a year to over 3 million homes to mothers of t...
American Baby Magazine 2,000,000   American Baby is the leading magazine for expectant and new parents. American Baby is there during pregnancy up until t...
American Baby New Parents Sampler Hispanic 150,000   American Baby New Parents Hispanic sample pack is distributed monthly to postnatal Hispanic moms as they leave the hospi...
American Baby/Welcome Issue 375,000   This powerful polybag co-op, which houses the American Baby Welcome Issue, is ideal for encouraging trial precisely when...
Baby Talk 2,000,000   Babytalk is a four-color, glossy magazine produced specifically for expectant and new moms. With direct mailed distribu...
Baby Times 60,000   With a circulation of 60,000 baby times has been reaching Twin Cities’ Parents since 1993, offering information, advice ...
Expecting/C'est Pour Quand? 183,144   Expecting (English-language) and C'est Pour Quand? (French-language) are two digest-sized magazines that tackle the exci...
Familia Latina Magazine 200,000   Familia Latina magazine is a quarterly magazine designed to reach Los Angeles' Spanish-speaking Latina mother with criti...
Fit Pregnancy 500,000   Fit Pregnancy enables readers to make sound, confident decisions for the well being of baby and self. This bi-monthly ma...
Kiwi 250,000   Kiwi is a consumer magazine focused on helping parents provide their families with a natural, organic lifestyle. The ma...
Parents Canada 120,000   Parents Canada Magazine is the first Canadian Magazine to acknowledge an under-served audience of once-upon-a-time singl...
Pregnancy & Newborn 225,000   Pregnancy & Newborn is a monthly, four-color glossy magazine answering the questions that expecting moms face - from how...
Ser Padres Bebe 600,000   12 Meses is edited for Hispanic moms who are in the hospital. Reassuring content, written in Spanish, provides new moms ...
Ser Padres Espera 350,000   Espera is edited to encourage and reassure the Hispanic Mom-to-Be during pregnancy, delivery and the first weeks with ba...
Similac Diaper Bag Sampling Program 200,000   The Similac Diaper Bag puts your product in the hands of 2.4 million new parents when they are first beginning to make b...
The Bump 460,000   Excited about your pregnancy but overwhelmed by all the choices? The Bump magazines are the ultimate guides to being pre...
Toddler 650,000   Toddler Magazine is the busy parents' guide to enjoying the toddler years. Toddler provides time-saving and life-enrich...
You & Your Family 1,000,000   You & Your Family is distributed to expectant mothers personally by their trusted physicians. The full-color, digest-siz...
For more info, please email or call us at 770-955-3535 x105.
Echo Media also has 58 more programs for Pre-Natal/New Mothers. Login to view them.

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