Recent News

Southern Living's April Issue Gets Paper Stock Upgrade!

As part of Time, Inc.’s investment in Southern Living, its paper stock is getting an upgrade.  With the April issue, both cover and page paper is going to a heavier, brighter grade. This only enhances the editorial product and the look of your ads.

Are you making April placements? It would be great to include them in this gorgeous issue. Over 15 million of the most engaged readers in publishing await! 

Echo Media works with national consumer magazine titles on a guaranteed and remnant basis.

Category Tags: Consumer Magazines 

Who wouldn't want Idaho's seniors to be their customers?

Idaho Senior News can help your clients target Idaho’s seniors. It is the largest senior publication in the state, with readership estimated at over 80,000 each month. Seniors read it every month for pertinent stories on retirement living, healthcare options, travel and recreation ideas, financial investing and so much more.

Here’s why its readers are important to you:

  • Seniors spend more on luxury travel than any other group, including casinos, hotels and cruises
  • They control Idaho’s wealth, including 80% of all investments in banks & credit unions and 77% of total assets
  • They are primary consumers for home, auto and RV purchases, other big ticket items, and they have good credit
  • They spend more in the grocery store, spas, gyms, pharmacies and restaurants than any other age group
  • And they have the steady income and time to shop, travel and spend often.
Target Tags: Senior 

Cabin Life is the number one magazine in the vacation home market, serving enthusiastic, passionate second-homeowners.

Cabin Life informs and inspires, while exploring all aspects of the vacation home lifestyle. Readers trust Cabin Life to provide expert advice on the latest products and services to help them make the most of their special getaway. Most importantly, Cabin Life readers look to our advertisers as a vital resource for making purchases. Your advertising message reaches:

  • An affluent audience: With an average income of $150,000, the readers can afford to spend money on their second home.
  • A large, enthusiastic audience: 85% of readers are married. Both husband and wife, plus family and friends enjoy sharing the magazine, resulting in a pass-along readership of almost 5 readers per issue.
  • A targeted audience: 83% own waterfront property, 77% own two or more properties. 91% visit their home year-round or at least three seasons.

By focusing on niche titles, Echo Media can continue to deliver an affluent target audience in a challenging economy.

Target Tags: High Household Income 

Sportsmen Take Gear Seriously

Cabela’s Outfitter Journal readers are avid hunters, anglers and other outdoor enthusiasts who spend a significant portion of their discretionary income on equipment to help them get the most out of the time they spend on the water and in the field. The Cabela’s Outfitter Journal reader also takes an average of three out-of-state trips each year, with many venturing outside the United States to pursue their favorite outdoor sports. These affluent readers look to each issue of Cabela’s Outfitter Journal to guide their purchases and keep them informed on the hottest locations for their next great outdoor adventure.

Echo Media works with Cabela’s, as well as a large number of other sports and outdoor titles nationally.

Category Tags: Consumer Magazines 

Military Money Saver Links You In Through QR Codes

Military Money Saver has added a QR code to the front cover of the magazine. The QR code provides a mobile application for smart phones to allow military families on the go more access to advertiser’s business information. There will also be an online presence, a virtual magazine, allowing advertisers to link directly to their websites to promote special offers and services.

One fourth of the nation’s service personnel are stationed in Hampton Roads. Their economic impact contributes eleven billion dollars to the region’s economy.

Echo Media works with Military Money Saver, and many other Military publications, and can help add QR codes to your outbound advertising.

Target Tags: Military 

2010 Census: Areas with highest percentage of children

New Mothers spend an average of $13,000 on products and services within the first year of their child’s life. Film & Film Processing, Portraits, Book Clubs, Health-Related Products, Weight Loss, Self-Improvement and Children’s Products are some of the items new mothers are purchasing. Echo Media offers opportunities in programs that reach new moms in both pre- and post-natal settings. Name list programs include magazines and co-op envelopes. Sampling programs, which are distributed through hospitals, physician’s offices, child birth education centers and through direct targeting are also available.

Using 2010 census information on  high indexing zip-codes, a new group of media vehicles are created to expand this target demo. Overlaying zip, county or state level census data on presence of children in the household, media buys can be created to target young families using programs such as Newspapers, TMC, Shoppers, and wraps, converting these programs from saturation buys to targeted zip level programs.

Example of Census information pulled via County for presence of children under 5 years:

2010 County Census information on children

Top media programs reaching New Mothers:

St. Petersburg Times

The St. Petersburg Times is Florida’s largest newspaper. It has the highest Sunday home penetration in the Nation: 56% Sunday and 44% daily. It has a nationally recognized website and it is the largest local news web site in Tampa. It contains award-winning journalism, including 8 Pulitzers. The St. Petersburg Times has been locally owned for 125 years.

Category Tags: Newspapers 

Weight Watchers Magazine Breaks Sales Records!

Weight Watchers magazine boasts record breaking sales. It is currently seeing the highest single-copy sales in Weight Watchers magazine’s history. Sales of the January/February 2011 issue exceeded 500,000 copies, breaking all records.

Weight Watchers $44MM Q1 national media campaign featuring Jennifer Hudson as a spokesperson generated over 11 billion impressions, thus, contributing to the magazine’s success. Advertising in this magazine yields great exposure for your brand.

Category Tags: Consumer Magazines 
Target Tags: Health 

Archaeology Delivers an Upscale Audience

Archaeology is about people and cultures. It is a mirror of the world’s collective heritage… our origins, ancient mysteries, lost civilizations – and human presence. In a lively, accessible and visual format, Archaeology speaks to a loyal readership about archaeological news and discoveries. In its profiles of personalities and universal themes, it is a science, travel and art magazine all in one stimulating publication.

Archaeology, first published in 1948, is the magazine of the Archaeological Institute of America, founded in 1879 and chartered by an Act of Congress in 1906.

Projected Reader Profile:

  • Men: 49%
  • Median Age: 53.9 years
  • Any College+: 87%
  • Grad+: 65%
  • Post Grad Degree: 24%
  • Married: 64%
  • Professional/management: 45%
  • HHI $75,000+: 50%
  • HHI $100,000+: 34%
  • Median HHI: $73,351

Advertising in targeted publications, such as Archeology, is an excellent way to reach high household income consumers.

Category Tags: Consumer Magazines 
Target Tags: High Household Income 

Cabin Life is the number one magazine in the vacation home market, serving enthusiastic, passionate second-homeowners.

Cabin Life informs and inspires, while exploring all aspects of the vacation home lifestyle. Readers trust Cabin Life to provide expert advice on the latest products and services to help them make the most of their special getaway. Most importantly, Cabin Life readers look to our advertisers as a vital resource for making purchases. Your advertising message reaches:

  • An affluent audience: With an average income of $150,000, the readers can afford to spend money on their second home.
  • A large, enthusiastic audience: 85% of readers are married. Both husband and wife, plus family and friends enjoy sharing the magazine, resulting in a pass-along readership of almost 5 readers per issue.
  • A targeted audience: 83% own waterfront property, 77% own two or more properties. 91% visit their home year-round or at least three seasons.

By focusing on niche titles, Echo Media can continue to deliver an affluent target audience in a challenging economy.

Target Tags: High Household Income 

Photography Magazines - Still a Strong Option in a Digital Camera Age

No magazine draws more photo enthusiasts, and keeps them coming back month after month, than Popular Photography. Those dedicated readers trust the magazine’s authoritative lab testing and hands-on reviews of digital cameras and other photo gear. They learn how to take better pictures-of their families, their environment and their travels. And they find inspiration in their work for creative photographers, from pros to amateurs just like them. Both in print and online, Popular Photography’s influence and authority are unmatched.

American Photo offers a unique visual environment and authoritative editorial voice that inspires and informs an audience of advanced photography enthusiasts and photo professionals. These are opinion leaders who respond to excellence in imagery, design and writing. American Photo covers the art and the swiftly-changing technology of photography and celebrates photography in a cultural setting, showing reader’s new ways in which to enrich their own “photographic lifestyles.”

Echo Media works with key publications in the photography market, as well as other hobbies and technologies.

Doctors' waiting rooms will be overflowing during the fall allergy season!

Reach more than a half million patients in the waiting rooms of America's allergy and asthma specialists.

Advertise in the September/October issue of Coping with Allergies & Asthma Magazine.

Echo Media works with Coping with Allergies & Asthma, as well as other disease- and health-related titles.

Target Tags: Health 

Sacramento Magazine - Announcing the All-New August Issue Redesign

Starting with the August issue, they enlighten their faithful readers with a fresh, exciting new look. You will see new font treatments, a new upfront section, entitled “Currents,” and more impactful editorial coverage.

The magazine will continue to serve the region’s most active consumers, but appeal to a broader array of readers (30-50).

Sacramento will also debut a digital edition and an iPad edition. At the same time, both custom and repurposed editorial content will be distributed via sacmag.com

Echo Media works with Sacramento Magazine and local market level magazines across the U.S. and Canada.

Community Newspapers: Alive & Well and Carrying American Profile

96% of the newspapers that distribute American Profile are community papers.

Local community newspapers are the primary sources of information for both news and advertising in local communities by a 5-1 margin over the next type of media.

99% of readers read local news.

77% of readers believe their local news coverage is good to excellent.

76% agree that their local newspaper is a newspaper they can really trust.

75% of readers say they read most or all of each newspaper.

Average Reading Time: 45 Minutes.

Source: 2008 National Newspaper Association Research Study, survey of adults in markets served by newspapers of less than 25,000 circulation.

Category Tags: Newspapers 

Health Monitor Network

With a platform of more than 40 million patients and caregivers through 120,000 physician offices, 300,000 physicians and specialists, and two million households, Health Monitor has become the benchmark for high-quality, patient-friendly health information. Be a part of the patient-doctor conversation through exclusive packages with premium placement next to relevant editorial in your category.

Target Tags: Health 

Hispanics are Everywhere, According to Vanidades and the U.S. Census

It is well known that Hispanics are the largest and fastest growing “minority” group in the United States. They have arrived and are here to stay and prosper, but where in the U.S. can you find the most Hispanics? According to the Pew Hispanic Center, in the year 2000, 50% of Hispanics lived in the states of California and Texas. Other well-known states with prominent Latino communities have been Arizona, Colorado, Florida, Illinois, New Mexico and New York, but recent market research shows that the Hispanic population is also growing fast in other states of the Country. Some examples are Alabama, Arkansas, Kentucky, Mississippi, North and South Carolina and Tennessee. Additionally, the Hispanic population more than doubled in Maryland and South Dakota.

The 2010, Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. Hispanics are making history and changing the face of America. Are you efficiently targeting the growing Hispanic market? The report, “Hispanics Account for More Than Half of Nation’s Growth in the Past Decade,” authored by Jeffery Passel, Senior Demographer, Pew Hispanic Center, D’Vera Cohn, Senior Writer, Pew Research Center, and Mark Hugo Lopez, Associate Director, Pew Hispanic Center, is available at the Pew Hispanic Center’s website, www.pewhispanic.org.

If you are interested in reaching the growing Hispanic population across the U.S., try doing it effectively in the pages of Vanidades, TV Y Novelas or Cosmopolitan en Espanol magazines.

Category Tags: Consumer Magazines 
Target Tags: Hispanic 

Advertise in Hearing Health Magazine to Reach the AARP Audience

In a special bonus distribution, the Summer 2011 issue of Hearing Health Magazine will be given to thousands of attendees at the AARP Convention, Life@50+ this fall in DRF gift bags.  

Advertise in the Summer 2011 issue to reach this important demographic!  There is a strong relationship between age and reported hearing loss.  According to the NIDCD, 18% of American adults 45-64 years old, 30% of adults 65-74 years old, and 47% of adults 75 years old or older have a hearing impairment.  The average age of the AARP attendees is 63.5.

Hearing Health Magazine is the ultimate consumer resource on hearing.  It is the largest magazine on hearing loss.  With a print run for the Summer 2011 issue close to 50,000 and with waiting room copies and the AARP bonus distribution, the Summer 2011 readership will be well over 220,000. 

Here are some facts about Hearing Health readers:

  • 99% of consumer readers use a hearing aid
  • 79% of all readers (including professionals who are also often patients) are considering purchasing new hearing aids in the next year
  • The average reader has a mean household income of $97,000
  • 64% of the readers are female;
  • 71% of all readers took one or more actions in the past 12 months as a result of reading Hearing Health

In addition to regular consumer subscribers, Hearing Health is sent directly to:

  • Every member of the Academy of Doctors of Audiology (ADA)
  • Every member of the International Hearing Society (IHS)
  • Every hearing care center in the U.S. Department of Veterans Affairs (V.A.) 
  • Every audiologist member of the American Speech-Hearing-Language Association (ASHA) who is a hearing aid dispenser

The Winter 2011 issue debuted a brand new look and redesign.  Each issue of Hearing Health will now have designated Pediatric and Seniors sections to reflect the growth in these two demographics. In addition, since so many readers use a hearing aid, Dr. Ross Cushing, Au.D., will be writing a piece in every issue on a topic related to hearing aids

Category Tags: Consumer Magazines 
Target Tags: Senior 

The New Four Seasons Magazine - Delivering Luxury in a Down Economy

The newly redesigned and editorially revamped Four Seasons Magazine is the premier luxury lifestyle magazine, mirroring the global reach of the Four Seasons brand, the upscale, sophisticated tastes of its guests and elegant surroundings they find themselves in while part of the Four Seasons experience. The contemporary, oversized format of the new publication adds breadth to the sharp, sophisticated design, and contributions from some of the world’s best writers, photographers and illustrators bring the magazine to life. It is distributed in rooms of 83 Four Season Hotels and Resorts in 35 countries (with more than 40 properties in development).  The new Four Seasons Magazine caters to the world’s most sought after consumers with an estimated audience of 750,000.

Category Tags: Consumer Magazines 
Target Tags: High Household Income 

Tap into an Affluent Male Audience with Military History Titles

Military history magazines have a loyal following in the affluent male demographic. These magazines isolate areas of interest very tightly with different historical time periods, and even types of battles.

Vietnam

Vietnam is the only magazine exclusively devoted to telling the full story behind the Vietnam War, with gripping, first-hand accounts and carefully researched articles by veterans of this controversial and divisive conflict.

Frequency: 6X

Paid Circulation: 32,500

Civil War Times

From biographies to battle stories, eyewitness accounts to period photographs, travel guides to insightful book reviews, Civil War Times delivers the thrilling, living history of America’s greatest internal structure.

Frequency: 6X

Paid Circulation: 54,000

World War II

World War II magazine covers every aspect of history’s greatest modern conflict with vivid, authoritative writing by the world’s top historians. Each issue is strikingly designed and contains a lively mix of stories about soldiers, leaders, tactics and weapons, including detailed battle maps, riveting first-hand accounts and reviews of books, movies and video games.

Frequency: 6X year

Paid Circulation: 89,000

Wild West

Wild West is the authoritative magazine covering the true history of the people, places, battles and events that lead to the taming of the Great American frontier, from its earliest Eastern beginnings to today’s American West. Feature stories, departments and picture essays examine subjects, including the familiar “Cowboys and Indians,” gunmen and lawmen, and other fascinating aspects of Western lore and culture that are so much a part of the American heritage.  Wild West features shootists, scouts, soldiers, soiled doves, sodbusters, bronc busters, gunfighters, peacemakers, Rocky Mountain men, Plains buffalo hunters, prairie entrepreneurs, unconventional women and many others who made their distinctive mark on the West when it was truly Wild!

Frequency: 6X year

Paid Circulation: 48,500

Military History

Military History is the Nation’s oldest and most popular magazine devoted to the history of warfare from the ancient times to the late 20th century. Each issue contains incisive accounts from top writers and historians who take a fresh look at the commanders, campaigns, battles and weapons that made history. Authoritative yet engaging, it features action-packed accounts of equal interest to military scholars and armchair historians. Military History tells the timeless true tales of battlefield heroics, brilliant tactics and wily commands from ancient epic struggles through 20th century global campaigns-all vividly presented by top writers, artists and historians.

Frequency: 6X year

Paid Circulation: 65,000

A sample reader profile for these pubs:

  • 97% male
  • Median household income: $105,275
  • Some college: 92%
  • College graduate:73%

Echo Media works with these and a large selection of other Military titles.

Category Tags: Consumer Magazines 
Target Tags: History Fans Military 

Targeting Hyper-Ethnic Audiences is Easy Using Newspapers

Finding key niche-market profiles is easier than you would imagine when you look at Newspapers. From British ex-pats to Vietnamese nail salon owners, print media delivers extremely tight target audiences on a regular basis. Echo Media works with these hyper-ethnic media options regularly, and can deliver ease of execution to advertisers by allowing them to make just one phone call to tap into the entire national marketplace.  From Ukranian publications to Korean daily newspapers, we have the points of contact to deliver your target audience.

Category Tags: Newspapers 

Countryside Publications Deliver the Rural Market

Countryside and Small Stock Journal is written for families and individuals actively involved in their country lifestyles. The publication features many reader-written articles covering every aspect of hobby farming and self-reliant living (homesteaders). Regular departments cover gardening, food preservation, livestock care, alternative housing and alternative energy. Additional editorial content offers information regarding resource conservation techniques, recycling, frugality, money management, old-time skills and home business. Countryside also features seasonal subjects and human-interest stories about real-life experiences.

National Distribution – Printed bi-monthly – Circulation -145,000

Backyard Poultry is written for small flock poultry enthusiasts, providing information on chickens, waterfowl, turkeys, guineas and various specialty breeds. The magazine features regular articles covering breed selection, housing, health, flock management and nutrition. Additional editorial matter provides topics that cover hobby poultry farming from setting up a flock and maintaining an operation to new developments in the world of poultry. This is the only publication in America that celebrates the whole chicken (and other fowl) for their beauty, variety and interest.

National Distribution - Printed bi-monthly – Circulation - 75,000

Sheep! is the voice of the independent flockmaster. The magazine features articles written by leading experts covering all aspects of sheep production. Topics covered include breed updates, grazing techniques, nutrition, housing, predator control, veterinary questions and marketing information. Also featured are listings of shows and wool events from across the Nation. This publication also features seasonal subjects of interest, price reports, book reviews and Poor Will’s Sheep! Almanac.

National Distribution - Printed bi-monthly – Circulation - 12,000

Dairy Goat Journal is written and edited by America’s top dairy goat experts for growers and product marketers. Topics covered include breed updates, grazing techniques, nutrition, housing, veterinary questions and marketing information. Also featured are various articles on industry trends, livestock showing techniques and a listing of upcoming events of interest from across the Nation. The publication also features seasonal subjects of interest, provides information on the various associations available to the grower and human-interest stories about real-life goat raising experiences.

National Distribution - Printed bi-monthly – Circulation -14,000

If you are looking for truly rural circulation, these publications are the perfect fit.

Carrefour Floride - A French Newspaper and a Magazine at the Same Time

Carrefour Floride is a free, monthly, color magazine, and at the same time, an evasion for the spirit! Easy to refer to, CARREFOUR FLORIDE wants to be near its readers and beneficial to its advertisers. CARREFOUR FLORIDE is also its multiple reporting to the discovery of Florida and other neighboring exotic destinations for all ages. Always in wait of local news, it will be pertinent to offer to its readers a detailed choice of useful information about where to go, as well as many seasonal activities. Without forgetting exclusive reporting on some personalities playing an important role in the midst of the French community in Florida. CARREFOUR FLORIDE rejoins and informs those who live and who come with a solid content based on what they want. And mostly, CARREFOUR FLORIDE responds to the needs of its advertisers, in its distribution, as well as in its contents. Each year about 550,000 French visitors around the world come to southeast Florida for the season. After the beaches, the attractions are the second choice. The French visitors spend about 10 to 30 hours at the different attractions.

Echo Media works with programs targeting snowbirds in Florida, as well as programs in Quebec.

Category Tags: Consumer Magazines 
Target Tags: French Language 

Coming of Age

Coming of Age magazine is the only lifestyle and informational publication in northwest Florida targeted to the much sought-after senior population. However, it is not just for seniors. Subscribers also include those involved in their lives: adult children, spouses, extended family members, caregivers and advocates for the elderly.

More than 30,000 readers in Escambia and Santa Rosa counties turn to Coming of Age as a resource on issues facing seniors today. According to the Florida Department of Elder Affairs 2010 statistics, there are over 92,000 citizens aged 60 or older in the two-county area. The elder population and its purchasing power is expected to rise faster than any other demographic group. Coming of Age magazine has 7,000 subscribers across northwest Florida. An additional 3,000 copies are distributed at select senior-oriented events across the Panhandle.

Echo Media works with Senior-targeted publications across the United States and Canada.

Category Tags: Consumer Magazines 
Target Tags: Senior 

Latino Buying Power Expected to Surge

Although the recession has hit Hispanics particularly hard, their buying power is expected to grow rapidly during the next several years, according to the Annual Minority Buying Power Report released November 2010 by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.  “Despite the recession, the underlying growth trends for Hispanics in the U.S. are still very strong,” said Jeff Humphreys, director of the Selig Center and author of the report. “Minorities have a lot of economic clout, and these groups in particular are experiencing growth in buying power that greatly exceeds that of the general population.” The report projects the combined buying power of racial minorities will raise the buying power of Hispanics, which are an ethnic group but not a racial group, will rise from $1 trillion in 2010 to $1.5 trillion in 2015, accounting for nearly 11 percent of the Nation’s total buying power.

Tapping into this market is now as easy as one phone call to Echo Media. Echo Media specializes in national placement of local print advertising.

(Source: 2010 Minority Buying Power Report - the Selig Center for Economic Growth in the University of Georgia Terry College of Business.) 

Target Tags: Hispanic 

Have You Heard What Readers Say About TVNOTAS USA?

This magazine has it all: weekly distribution, full-color, the best and latest gossip, it’s unbiased, it has exclusive celebrity interviews, excellent photographic quality, it’s fresh, has lots of variety, it has the best home, beauty and fashion tips, and it has credibility because TVNOTAS USA always shows proof. TVNOTAS USA is the first and only weekly magazine that maximizes your reach within the U.S. of Hispanic females who are 18 to 44 years old.

Echo Media works with TVNOTAS and over 450 additional Hispanic-targeted publications across the U.S.

Category Tags: Consumer Magazines 
Target Tags: Hispanic 

Daily Sun News, Surprise Today, Glendale/Peoria Today - Hitting the Mark with Newspapers

The four publications of the West Valley Newspapers plus two free Daily News-Sun Plus weekly publications that reach most of the Sun Cities cover the distinct communities that make up the West Valley of metropolitan Phoenix. These publications are carrier-delivered and saturate the West Valley to over 108,000 households, reaching over a quarter of a million readers, which is by far the greatest penetration of any publication in the area.

The Daily News-Sun offers new, lifestyle and financial information mainly to the Baby Boomers and silent generation audience in Sun City, Sun City West, Sun City Grand, and Surprise. Surprise Today is the hometown newspaper covering Surprise, while the Glendale/ Peoria Today provides local news, sports and entertainment to residents of Peoria and Glendale. With these four publications, you can reach homes and businesses in the West Valley.

Echo Media works with these local market media options, as well as other direct-mailed options in the Phoenix DMA.

Category Tags: Newspapers 

What are the Milestones Magazines?

The Milestones is a series of collectible editorial magazines that take an in-depth look into the particular collector cars or an aspect of the enthusiast car hobby. In 2010, they published six AutoTrader Classics Milestones: Camaro, Mustang, Mopar/Challenger, Muscle Car, Corvette and Season Preview. The magazines are printed on 100% gloss paper. Cover price is $4.99 with a typical issue containing 120 pages with 80% editorial and over 20 compelling articles. It is open to relevant advertorial content.

What are the Racing Milestones Magazines?

The Racing Milestones are bi-annual collectible magazines full of subject matter for NASCAR fans. They serve as a resource throughout the season and the race for The Cup. The magazines contain driver profiles and rankings, track profiles, regular season and post season reviews and previews, articles on NASCAR history, up to 20 articles on drivers, teams, the season and the sport in general. They consist of 150+ pages on 100% gloss paper and have cover price of $6.99.

These “Milestone” magazines along with other racing enthusiast publications are a part of the many niche market profiles available through Echo Media. 

Category Tags: Consumer Magazines 

Arthritis Today - The Trusted Source for Healthy Living.

As a leader in reaching the ever-growing 50+ marketplace, Arthritis Today continues to be a dependable source for authoritative content about a variety of health, nutrition, fitness and wellness topics.

Arthritis Facts: Over 50 million adults in the United States have some form of arthritis or chronic joint pain. By 2030, the number of people with arthritis is expected to rise to 67 million, reflecting a 40% increase. Nearly two-thirds of people with arthritis affect 1.3 million Americans, 27 million Americans live with osteoarthritis and 300,000 children have some form of juvenile arthritis.

Boomer Facts: Every 8 seconds an American consumer turns 50. The 50+ market has $3 trillion in disposable income and controls 70% of the Nation’s wealth. 50% of all consumers spending are by people over 50. The 50+ market is 2-3 times more likely to spend on fitness, health and wellness products and services. The number of Americans over the age of 65 will go from 40 million to 70 million over the next 10 years.

Source : The Arthritis Foundation

Premier Money Saving Magazine Exclusive to the Military Families of Hampton Roads

Military Money Saver Magazine (MMS) is a High Quality Discount Magazine & Resource Guide printed exclusively for the Military Families of Hampton Roads. MMS Magazine is a direct and cost effective way to reach the military families who reside in the Hampton Roads area. 30,000 copies are printed quarterly. Approximately 13,000 are mailed into the homes of military families residing in military housing and beyond. It is given to all military families in their Welcome Aboard package sent out by Fleet & Family Support, and is picked up at various locations throughout the bases, including the ships and the location where their vehicle is picked up when they return from overseas. Many military families come to Hampton Roads as their First Duty Station. Be the FIRST to reach out and welcome these new families to the area through MMS Magazine.

Echo Media works with Military Money Saver Magazine, as well as military newspapers and magazines nationwide.

Local Market Bridal Publications – A Rich Targeted Audience

Getting married is a life changing event. It is also an event that generates a large amount of expenditure. By localizing the content of bridal publications in magazines such as Columbus Bride and Washingtonian Bride & Groom, local market publications offer a one-stop reference guide to local brides.

Content on style and customs can be regionalized in a way that it is not in national bridal titles. This is ideal for local advertisers, or even national advertisers or franchisees with local market budgets.  The bridal titles offer an entrée into the lucrative bridal marketplace at a limited cost.

Echo Media works with local market bridal magazines across the U.S.

Looking to reach men with disposable income? Try weapons publications.

Publication titles, such as Tactical Weapons, Guns & Ammo, and Special Weapons boast a primarily male audience (upwards of 95%), ages 35-45 with high household income levels.

Gun titles are not exclusive to the rural hunter.  They cover an array of products and lifestyles that range from the very urban marketplace to pheasant hunter.

With a large variety of titles and a tight male demographic, these magazines make an excellent option for advertisers trying to reach men.

Echo Media works with a large number of weapons titles, as well as hunting, fishing and other sporting titles that deliver the male demographic.

Target Seniors who Travel with RV Pubs

Recreational Vehicles (RVs) are not only a way to get around, they represent a lifestyle choice.  Moving across the U.S. from campground to campground and experiencing the national parks is, for many people, a dream retirement. Don’t be fooled into believing this means RV enthusiasts are on a very fixed income. In many cases, demographics for this target audience indicate household income levels of over $100,000 per annum. Niche-market publications supporting this lifestyle are numerous and include titles, such as Coast to Coast, RV West, MotorHome and Trailblazer.

The RV crowd is mobile, affluent, older, and therefore, an excellent target audience for advertisers seeking to reach travelers. Security systems, phone service plans and other technology products are an excellent fit for this target audience.

Soap Opera Digest is pleased to present a magazine that appeals to a desirable and enthusiastic audience - teens and tweens!

Soap Opera Digest is pleased to present a magazine that appeals to a desirable and enthusiastic audience - teens and tweens! Pixie offers advertisers a unique opportunity to reach an extremely influential group of individuals as they grow up and shape the world around them.

Appealing to major interests and concerns of this group, Pixie will feature some of today's hottest stars providing tips for:

  • Going Green
  • Relationship Advice
  • Taking Care of Pets
  • Decorating Favorite Rooms

Teen and tween stars will provide insights and anecdotes on their experiences with difficult friendships, overcoming embarrassing moments on-set, and adjusting to their stardom. Pixie offers advertisers the unique opportunity to reach teens and tweens directly through the pages of this magazine featuring their famous peers!

 

Say Cheese

Say Cheese is something to smile about, an engaging publication created for an informed, affluent and rapidly growing consumer community that enjoys a full range of food and dining experiences, including those that spotlight specialty cheeses. Unique, informative, stylish and fun, Say Cheese is designed to accelerate information to these food-focused consumers and to increase the demand for your brands. Its circulation is 110,000 and it is free to consumers at retail point of sale. 105,000 copies are distributed in cheese sections of supermarkets and specialty shops and 5,000 copies are distributed to consumers at a variety of specialty cheese and food events. Say Cheese debuted in 2010 with distribution in California, adding outlets in Washington and Oregon with the summer issue to bring the circulation total to 60,000. With the January 2011 issue, national distribution becomes a reality with 50,000 additional copies for retail outlets in the Northeast metro corridor…a total of 110,000 copies distributed through 200 upscale retail grocers in 11 states on both coasts and at special events and specialty food festivals.

Reach consumers through this magazine and other point of sale distribution magazines through Echo Media.

Catholic New York - The Newspaper

Catholic New York is the largest community newspaper of its kind in America. It directly serves the Metropolitan area and one of the fastest-growing, wealthiest regions in the Nation - the Hudson Valley. Catholic New York is widely recognized for its journalistic excellence and its reader loyalty. Catholic New York is the voice of authoritative news and information about the New York Archdiocese and the Catholic community worldwide. Catholic New York is the only newspaper that reports on the inspirational life of parishes and on parishioners who are making a difference. Catholic New York is read. It's kept for more than a week, has multiple readers in the household who spend more than an hour reading it, and readers report believing it.

 Catholic New York readers are upscale:

  • 73% own their own homes... as compared to 53% for all NYS
  • Nearly 50% earn more than $60,000... as compared to 18% for all of NYS
  • 22% earn more than $80,000... as compared to 10.6% for all NYS
  • Median household income is $56,400... compared to $47,994 NE region average

Catholic New York readers are well-educated:

  • 78% have attended college
  • 33% have attended graduate school

Catholic New York readers work in professional and technical fields:

  • 43% work in the professional or technical sector... as compared to 10% for all NYS
  • 18% are executives and managers

Catholic New York readers are at peak earning age”

  • 14% are between 35 and 55
  • 24% are between 55 and 64

Echo Media works with Catholic New York, as well as other Catholic Newspapers across the United States.

Tricycle: The Buddhist Review

Tricycle: The Buddhist Review is a nationally-distributed mainstream quarterly dedicated to exploring the full range of Buddhist activity and its impact on American life. Tricycle appeals to anyone interested in social change, philosophy, psycology and human potential. It brings rich, historical, philosophical and artistic content to a general audience, many of whom do not consider themselves to be Buddhist.

Through painting, photography, essays, interviews, stories and poetry, Tricycle makes Buddhist thought and principles accessible and meaningful to the general public. It publishes articles that are both topical and timeless, written by teachers, monks, scholars and authors.

Tricycle seeks to educate and involve readers in compassionate activities, understanding that contemplation, cooperation, creativity and service are roots for the flowering of Buddhist life In America.

It welcomes advertising for books, music, DVDs, workshops, retreat centers, travel and tours, meditation supplies and furnishings, arts and crafts, natural foods and personal-care products. Products and services that reflect a social or ecologicalethic will have a strong appeal to readers.

Tricycle: The Buddhist Review is published by The Tricycle Foundation, a not-for-profit educational corporation with 501 (c)(3) status, incorporated under the laws of the State of New York. Tricycle is more than a magazine. It is a community of readers who are socially and creatively engaged in Buddhist practice. Both the readers and a broader audience of seekers participate in a number of Tricycle programs and events that educate, entertain and inspire.

What does this mean for you, the advertiser? It means increased exposure for your products and services beyond the magazine's subscriber and newsstand base. You can be sure that your ad will be seen at the events and programs Tricycle sponsors or participates in.

Echo Media works with a number of niche market titles, giving advertisers access to extremely targeted audiences.

America, a National Catholic Weekly

America is a Catholic media ministry connecting the church and the modern world. Cultivating the Ignatian traditions of "finding God in all things" and the promotion of justice shapes America's commentary on religion, politics and culture from a Catholic perspective. Founded in 1909 by the Jesuit order, directed today by Jesuits and lay colleagues, America is a resource for spiritual renewal and social analysis guided by the spirit of charity.

America’s readers manage both modest and vast amounts of personal, private and public wealth. They range from homemakers to students, parish priests to foundation directors, university presidents and trustees to cardinals and archbishops. America’s readers constitute a well-educated and affluent audience. They earn an average of $100,000 annually and nearly two-thirds have earned a master's degree or higher.

Atlanta's Suburban Choice

The Marietta Daily Journal offers an excellent choice in reaching suburban Atlanta readers. Its profile of products, including two daily newspapers, 23 weekly newspapers, four magazines, and respective online news sites, are welcomed into the homes of over 400m readers each week. Since 1866, the Marietta Daily Journal has covered Cobb County, and its mission has been to cover local news, sports and lifestyles that make each of the communities they serve unique.  In addition to the daily newspaper, they offer an e-edition, as well as a bi-weekly high school football webcast.

The Cherokee Tribune is still Cherokee’s source for local news. Published five days a week, it has become the standard for news in the burgeoning suburb of Cherokee County.

The weekly newspaper group, Neighbor Newspapers, continues to be the leading source for local news in suburban Atlanta. Reaching over 300,000 homes per week in 10 counties, these 23 newspaper titles and their respective websites are the source of hyper-local suburban Atlanta news.

There are also four titles in the magazine line: Cobb Life, Cherokee Life, Sandy Springs Life and Dunwoody Life.

Echo Media works with the Marietta Daily Journal and its suburban papers, as well as a host of other dailies in the Atlanta DMA.

American Motorcyclist Takes Off

American Motorcyclist magazine is the official journal of the American Motorcyclist Association, and it reaches more than 220,000 of the most dedicated motorcyclists in the United States.  It is now the 2nd largest circulated publication in the motorcycle industry. 

American Motorcyclist readers:

  •   Have an average household income of $100,000.
  •   Own 3.2 motorcycles per reader.
  •   Are the highest educated readers in motorcycling today.

Readers rate American Motorcyclist as the most believable publication that they receive and state that it is the number one reason they belong to the AMA.  No other audience of riders in the U.S. is as committed to a motorcycle publication as are its readers. 

Echo Media works with American Motorcyclist, as well as a number of other Motorcycle and Automotive publications.

Las Vegas - "Sin City" Market Facts Uncovered

Las Vegas is the fastest growing metropolitan U.S. city and is often called the “entertainment capital of the world.”  The Las Vegas Strip is known worldwide and consists of many of the world’s largest hotels and casinos.  Las Vegas attracts nearly 40 million visitors annually, with nearly 4.2 million of them coming from outside of the U.S. to attend conventions, such as the Consumer Electronics Show (CES), Magic, and NAB. The local population has exceeded 1.8 million, and that number continues to increase by nearly 6,000 each month.

ANNUAL LAS VEGAS VISITOR STATS:

  • Visitor Volume                        39,196,761
  • Visitor Dollar Contribution           $41.6 Billion
  • Travel to LV by air                          46%

SUMMARY OF VISITOR DEMOGRAPHICS:

  • % of respondents 40 years old or more:  71%
  • Average age:  49
  • % of respondents who are married:  79%
  • % of respondents with household income of $40k+ or more:  80%
  • % of respondents from the west:  52%
  • % of respondents from California:  31%
  • % of respondents from a foreign country:  12%

Hartford Courant Ad Notes - Put Your Ad on The Front Page!

Reach over 550, 000 adults in a single day. The Hartford Courant’s strong readership numbers tell the story on weekdays and weekends. The Hartford Courant reaches 76% of adults in the three counties – Hartford, Tolland and Middlesex – that make up the Hartford Metro Market. With prominent positioning of your AdNotes message on the front page, you’re assured of prime and exclusive visibility to reach an exceptionally desirable audience. Whether your message is intended to create brand awareness, promote a special sale or offer an instant redeemable coupon, AdNotes will deliver the desired customer awareness. AdNotes Give Your Message: · Front Page Exclusivity · High Readership · Impact · High Level of Customer Awareness & Readership · Portability (AdNotes can be easily removed and saved by your customer) · Flexibility of Distribution & Messaging · Creativity AdNotes are Ideal For: · Special Offers/Sales · Building Name Recognition · Instant Redeemable Coupons · Directing Customers to Existing Ads & Inserts · Games & Contests · Sporting Events Echo Media works with Hartford Courant Ad Notes, as well as a national network of front page, “post-it” opportunities.

San Diego’s Military is Viewed as a Major Economic Factor

1. San Diego County is home to the largest military complex in the world, 35% of U.S. Marine Corps’ and 32% of the U.S. Navy’s personnel are stationed here. 2. Over 35% of the County’s population is military-connected: active-duty, dependents, retirees, veterans or civilians working for the military. 3. More than 80,000 retired military reside in San Diego County. These retirees are known as the two- or sometimes three-paycheck families. 4. Annually, $41 billion flows into California’s economy due to the presence of the U.S. Military. More than 1/3 of that amount is directly associated with military pay and allowances generated in San Diego. Another $8 billion is attributed indirectly to government contracts, such as shipbuilding and shipyard repair. 5. Current active-duty personnel can receive up to $3,500 a year in tuition assistance. Of course when they leave the military, those benefits increase upwards to $50,000. Even their spouses have various plans available to them. Demographic Information about San Diego’s Military: · 73% of active-duty personnel are male, average age 26 years old · 74% are ranked E-4 and above · 15% are officers · 16% are retired · 55% are married · 73% live off base · 80% own their own vehicle (22% own motorcycles) · 100% shop at civilian department or specialty stores, averaging 4.3 times per month · 91% have a major credit card · 95% plan on furthering their education · 48% plan on buying a personal computer · 88% plan on buying video, stereos or speakers · 18% perform their own auto maintenance · 61% plan on buying a new vehicle within 12 months · 93% traveled by civilian airlines within the last year, averaging 2.5 trips per person · 10.2 years (average length of active duty) Source – Navy Dispatch

Target Tags: Military 

A First Class Ticket

Pilot Getaways focuses on general aviation travel destinations and aircraft-owner lifestyle. In addition to popular destination features and renowned aerial photography, the magazine features fly-in event calendars, special pull-out sections, celebrity flyer articles and pictorials showing the best content from the last 10 years. Its readers fly more than three times the national average, and seek the latest news and products that increase their flying enjoyment. This magazine is part of the Travel niche target at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category. Backpacker Magazine Where Magazine Departures

Target Tags: Travel 

Myths vs. Truths About Magazines

There are a number of myths in the advertising community regarding the effectiveness of print in driving response, particularly in the magazine channel. Below is a short list of compelling reasons for magazines’ strengths – compiled by a number of independent research companies – that can help to debunk some of the myths that associate magazine advertising with branding campaigns only.

  • Myth – Magazines are only for branding ads.
  • Truth - Magazines are the most consistent medium in driving results across the purchase funnel.
  • Myth – TV is a better medium in driving purchase intent.
  • Truth - Magazine advertising bests TV and online advertising in boosting purchase intent.
  • Myth – Online searches are mainly generated by TV advertising.
  • Truth - Magazines out-perform other media at influencing consumers to start an online search AND print ads rank as the #1 offline source in driving “actionable” web traffic.
  • Myth – Magazine readership is down.
  • Truth - Magazine users have grown over the past five years at a higher rate than the users of all other media except online.
  • Myth – Magazine readership continues to grow older.
  • Truth - More 18-34 year-olds read magazines and they read more issues on average than ten years ago.
  • For more detailed information, including research data, please contact your Echo Media sales representative. Source: Magazine Publishers of America, www.magazine.org

Express Yourself

Missbehave Magazine reflects the female side of urban culture, featuring art, fashion, luxury, beauty, and the boldest names in music and Hollywood. This magazine is in digital-only format. This allows more access to the target audience who spend more time online than with any other medium. This magazine is part of the Clothing and Beauty niche categories at Echo Media. Echo Media is a national placement agency that gives you access to a wide array of magazines at a fraction of the cost. Below are a few other options in this niche category. Lucky. Teen Vogue Magazine Harper's Bazaar

Reach Horse Riding Enthusiasts

For your product or service, The Trail Rider is likely the perfect buy. It provides a competitive price of entry for small advertisers, while its low CPM (cost per thousand) means companies, both large and small, can benefit from a great value and affordable acquisition cost. And since it’s chock-full of owners who keep their horses at home and travel frequently, its verified subscriber base is a target-rich environment in which to sell. This magazine is part of the Sports niche market at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of niche magazines and acts as a one-stop shop for your media campaign. Below are a few other options in this niche category. Horses USA American Quarter Horse Journal Horse Illustrated

Target Tags: Sports Fans 

Florida Fishing Enthusiasts

The Florida Sportsman is published for more than 48 million visitors and residents of Florida, the Bahamas and the American Tropics. Devoted to fishing, boating and other outdoor activities, the Florida Sportsman magazine is a great resource to use when targeting the avid and casual fisherman. Florida Sportsman provides readers with information on sport fish, conservation issues, regional fishing within Florida and all fishing gear, including fish tackle, fishing rods and reels, and boating equipment of all kinds. Echo Media can assist your buying needs in this magazine and others like it: The Fisherman, Salt Water Sportsman, and many more… Please contact an Echo Media sales rep for assistance.

Target Tags: Sports Fans 

Small Scale Farming at its Best

Six times per year, Hobby Farm Home helps small farmers with everything they need to know about growing crops, raising livestock and purchasing equipment. In addition, editorial regularly covers cooking, crafting, home décor and the great outdoors. -70% of readers own a farm and house with 1-5 acres -70% of readers live in rural areas -91% of readers own livestock This magazine is part of the Farming and Agriculture niche at Echo Media. Echo Media is a national placement agency that that handles your media needs from start to finish for less than you could directly. Below are a few other options in this niche category. Progressive Farmer Farm Select Pack Dixondale Farms PIP

Target Tags: Farming Segment 

Pittsburgh Post-Gazette

The Pittsburgh Post-Gazette’s popular Seen pages has been expanded into an eye-catching, full-color magazine that gets distributed to 183,000 home subscribers the first week of every month. The galas, the glamour and the glitterati that have been Seen’s trademark are now captured in living color in a beautiful, glossy publication. They have also expanded their coverage to include corresponding lifestyle elements, such as fashion, entertaining, interior design and more. Seen’s full-color, glossy format is the ideal medium for showcasing your upscale products and services. As a monthly publication, Seen has a long shelf life, which provides plenty of opportunities for your ad to be viewed. This repeat exposure makes it the ideal setting for branding campaign ads.

Muscle Cars

Car Craft is a male-targeted magazine that helps its readers improve on their stock high-performance vehicles. Particular interest is given to 60s and 70s muscle cars. These do-it-yourselfers want every edge they can get, and most parts are not available in stores. Published since 1953, this magazine has a loyal readership. Car Craft is part of the automotive enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category. Super Chevy Magazine Popular Hot Rodding Magazine Old Car Trader

Target Tags: Automotive