· 70% spend between 1.5 and 3 hours reading their local Jewish newspaper · Have an average annual household income of $120,100 (131 higher than average U.S. MRI index) · 61.3% consciously purchase Kosher products · 88.9% participate in sporting activities · 65.6% used the Internet/went online every day in the last 30 days · 41% took 3+ foreign trips (vacation) in the last 3 years · 26.4% took a cruise in the last 3 years (index 383) *Source: Jewish Media Network Study, 2000.