Skip navigation

Recent Articles

College Market Snap-Shot 01/09/2008
• There are more than 17 million college students nationally (U.S. Census data – 2006) • There are 4,236 institutions of higher education in the U.S. (2006, National Association of College Stores) • A student spends more than $13,000 per year, 19% of which is discretionary (Harris Interactive/College Explorer Study) • Students are making first-time purchasing decisions on campus and are developing brand loyalty Campus Newspapers • 71% of college students read at least one of the last five issues of the college paper (Student Monitor Survey) • Students prefer their print editions over the online versions (Student Monitor) • 71% of teens say newspapers are relevant to their lives (USA Weekend) Echo Media works with college newspapers across the U.S., as well as other media targeting this demographic.
Load more +