Caring is the magazine of the National Association for Home Care & Hospice. It is published to address the critical issues and needs of those millions of Americans who are on the fringes of life. This four-color, glossy magazine is distributed to 30,000 home health agencies, home care nurses, home care aide organizations, home medical equipment companies, hospitals, hospices, and state and county health departments, as well as libraries and schools of medicine and nursing each month. Caring is dedicated to the belief there is no problem experienced by humanity that cannot be solved. Moreover, Caring believes the solution to most human problems lies in the love, understanding and caring of one human being for another. As one of its major themes, Caring is committed to advancing the proposition that as much as is humanly possible, health care and supportive services should be delivered in the home. Home health care and hospice both serve to keep families together and Caring is whole-heartedly committed to advancing this most important social value. Caring magazine delivers a difficult-to-reach audience to advertisers, and approaches its connection with sensitivity, making this the ideal vehicle for marketers trying to access the home health care market.