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Legal Trade Pubs 09/04/2008
If you need to influence public policy or require an outlet that targets high income and highly educated readers, Echo Media offers access to legal newspapers and magazines. These publications are regional, as well as national, allowing flexibility in your ad campaign. They are delivered to law firms across the nation and to key personnel on Capitol Hill and any legal counsel that is “in the know.” Here is a sample of the readership for the New York Law Journal:
  • Circulation: 11,450; Readership of 35,500
  • Online Subscribers: 3,500
  • 70% litigators
  • 30% managing partner/partner
  • 8% general counsel/corporate counsel
  • Readers spend an average of 25 minutes with each issue
  • 70% keep their copies
  • 80% have subscribed five years or more
  • 96% plan to renew their subscription
  • 78% of subscribers have read at least 4 out of the last 5 issues
  • Household income - $392,000; $2.22 million net worth
  • Average age: 53
  • 80% male, 20% female
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