Advertisers looking to reach medical professionals should market their message in medical journals. These targeted publications are focused on sharing the latest research and information available within a specialized medical field to doctors, surgeons, specialists and nurses. Journals cover a range of medical specialties and allow outside advertisers to place ads within the publication. There is very little ad clutter, so ads stand out; and the environment lends credibility to the advertisers running. And while the journals themselves are read by medical professionals – these doctors and nurses are a great source of referral for products and services for their patients.