According to Direct Newsline, the Census Bureau has revealed new data that the Latino population has surpassed the black population as the largest minority group. It was also written that the Latino population grew to 37 million in July 2001, an increase of 4.7% from April 2000. The black population went up 2% during that period to 36.1 million (Direct Newsline, 1/22/03). These are very important statistics for advertisers to use in determining their media plans. Echo Media offers an abundant amount of print media vehicles that target both the Hispanic and African-American market segments.