A recent Mediamark Research study found that teens have financial independence while also enjoying the luxuries of parental purchasing power. Of the teens studied, 69% stated that they decide on what products to spend their money on, suggesting that they have control over their money and spending. The study also revealed that almost a quarter of teens surveyed agreed that their parents also buy most everything that they asked for. This information boasts well for marketers looking to target the teen audience, since they apparently not only have some financial independence and the freedom to purchase the products that they want, but also have their parents to supplement their purchasing habits.